Jul 24, 2026 · 3 min · 3 segments
What's stayed the same in PR? Here is the first installment of our anniversary series featuring PR's Top Pros.-Chris Foster, CEO, Omnicom Public Relations Group- Allyson Park…
organizations earn credibility through what they do and how they communicate.
It's still all about people and relationships and trust.
Conviction still matters.
It's easy to think that with all of the different polarization and stakeholder preferences that we have to kind of tailor ourselves to all of these different areas.
But if we stay true to the things that matter to our business, our strategy, people actually have more respect for that than if we change to tailor to them.
I'm a big advocate for people, especially people-centered cultures.
Because in our business, whether it's today or 40 years ago, cultures that focus on their people are cultures where people thrive.
And when people thrive, that's when we do amazing stuff in our business.
One of the things that stayed the same here at DS Simon over the last 40 years and over the last decade plus that I've been here is telling stories.
How do we tell stories to put our brands that we work with in the best light? That's not changed.
That's something we're going to continue to do.
The real opportunity for any communications person is to be almost the chief clarity officer for the person that you're speaking with or the company that you're speaking with to just help them understand what is the interesting core of what
I'm trying to say.
You have to be able to write.
You have to be a good writer.
You have to be accurate and you have to have
speed.
So those things have stayed consistent and I don't see them changing.
The core principles
of what is a story, like what makes a story, you know, the core principles of your relationships, the relationships both with your clients and with the journalists that you engage with on their behalf and the media outlets that they're employed by and other stakeholders, you know, are absolutely key.
human counsel and how much of a human and interconnected industry it is.
At the end of the day, that sort of judgment person to person and the experience one builds over time remains at the center.
And I'm seeing that as much now as ever.
So strong relationships, compelling storytelling and understanding what truly resonates with an audience.
organizations earn credibility through what they do and how they communicate.
It's still all about people and relationships and trust.
Conviction still matters.
It's easy to think that with all of the different polarization and stakeholder preferences that we have to kind of tailor ourselves to all of these different areas.
But if we stay true to the things that matter to our business, our strategy, people actually have more respect for that than if we change to tailor to them.
I'm a big advocate for people, especially people-centered cultures.
Because in our business, whether it's today or 40 years ago, cultures that focus on their people are cultures where people thrive.
And when people thrive, that's when we do amazing stuff in our business.
One of the things that stayed the same here at DS Simon over the last 40 years and over the last decade plus that I've been here is telling stories.
How do we tell stories to put our brands that we work with in the best light? That's not changed.
That's something we're going to continue to do.
The real opportunity for any communications person is to be almost the chief clarity officer for the person that you're speaking with or the company that you're speaking with to just help them understand what is the interesting core of what
I'm trying to say.
You have to be able to write.
You have to be a good writer.
You have to be accurate and you have to have
speed.
So those things have stayed consistent and I don't see them changing.
The core principles
of what is a story, like what makes a story, you know, the core principles of your relationships, the relationships both with your clients and with the journalists that you engage with on their behalf and the media outlets that they're employed by and other stakeholders, you know, are absolutely key.
human counsel and how much of a human and interconnected industry it is.
At the end of the day, that sort of judgment person to person and the experience one builds over time remains at the center.
And I'm seeing that as much now as ever.
So strong relationships, compelling storytelling and understanding what truly resonates with an audience.
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