Sep 22, 2026 · 5 min · 6 segments
As D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone…
Jamie ClaudioGuestDoug SimonHostNow, as part of our series, we're also asking people for specific takes on things.
It is still about the person on the other side that you were trying to reach, right? The journalist, the earned placement, whatever that looks like.
It's about building the pitch, the story that's going to resonate for that audience.
I think, you know, technology has really changed the who and the where, but it's never going to change the why they said yes.
So specificity is always going to beat volume and trust and relationships are always going to be the real currency.
Now, as part of our series, we're also asking people for specific takes on things.
It is still about the person on the other side that you were trying to reach, right? The journalist, the earned placement, whatever that looks like.
It's about building the pitch, the story that's going to resonate for that audience.
I think, you know, technology has really changed the who and the where, but it's never going to change the why they said yes.
So specificity is always going to beat volume and trust and relationships are always going to be the real currency.
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