Sep 10, 2026 · 6 min · 5 segments
As D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone…
Brian DevaneyGuestDoug SimonHostOne of the things we're also doing as part of our anniversary series is getting people's take on what stayed the same in the industry, what's changed and what's next.
So let's start, you know, since you started your career in PR, what do you feel has still remained consistent?
You know, the one thing that has changed a little bit about that, it's sometimes I'm able to text producers and editors, whereas when I started out, I wasn't able to.
But it's really those core tenants of media relations, of building that relationship with the media.
And they don't just automatically put you in the in the junk bin or the, you know, to be read later bin.
And obviously much has changed even from when you started with us in the early 2000s or early-ish 2000s.
The biggest changes that I've seen in the industry are social media and now AI.
Those are the two biggest changes because social media has really bought in a whole other level of media relations that...
some old timers like me had to get used to because we were used to dealing with the traditional newsroom.
And now we're dealing with journalists, very accredited journalists who are now working from home and they don't have the power of a big newspaper or a big TV station or radio station behind them, but they are just as influential as the folks at Fox in Detroit or any other market.
The team that I work on now has someone specifically dedicated to influencer and social media outreach.
One of the things we're also doing as part of our anniversary series is getting people's take on what stayed the same in the industry, what's changed and what's next.
So let's start, you know, since you started your career in PR, what do you feel has still remained consistent?
You know, the one thing that has changed a little bit about that, it's sometimes I'm able to text producers and editors, whereas when I started out, I wasn't able to.
But it's really those core tenants of media relations, of building that relationship with the media.
And they don't just automatically put you in the in the junk bin or the, you know, to be read later bin.
And obviously much has changed even from when you started with us in the early 2000s or early-ish 2000s.
The biggest changes that I've seen in the industry are social media and now AI.
Those are the two biggest changes because social media has really bought in a whole other level of media relations that...
some old timers like me had to get used to because we were used to dealing with the traditional newsroom.
And now we're dealing with journalists, very accredited journalists who are now working from home and they don't have the power of a big newspaper or a big TV station or radio station behind them, but they are just as influential as the folks at Fox in Detroit or any other market.
The team that I work on now has someone specifically dedicated to influencer and social media outreach.
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