Sep 9, 2026 · 1 hr 11 min · 23 segments
This week on Prose Society, we're joined by writer, content creator, and sociologist Josh Lora (@tellthebeeez) — one of our favorite voices covering books, culture, and internet discourse across…
To bring it back a little bit, just so that you can explain this to people, because, like-
And in case people don't know what it means, you have your master's in social research.
Can you talk to me about what exactly that means and then how you apply that when you're, like, making TikToks about an American cheating scandal, for example, which is one of the things that you love to talk about?
I had to do a capstone where I did a qualitative, like, semester-long study on perceptions of women in STEM in media.
Um, and I wrote this, like, 50-page paper on the way that people sort of perceive women who work in, you know, like, research fields on television.
But basically, it's applying, like, real qualitative and qual- quantitative and qualitative analysis and, like, skills to the work of sociology.
I think what a lot of people end up doing is that when you get your bachelor's in soc, you can't, like, do anything with it unfortunately.
A lot of people end up either becoming academics or, like, working in HR or just, like, pivoting out of academia or, like, the field.
And when I went back for my master's in 2016, I was like, "I want to work in, like, television or advertising or something.
Like, I want to be able to, like, do something, and they're not gonna hire me if I don't have the skills." So I learned how to do, like, focus groups.
To bring it back a little bit, just so that you can explain this to people, because, like-
And in case people don't know what it means, you have your master's in social research.
Can you talk to me about what exactly that means and then how you apply that when you're, like, making TikToks about an American cheating scandal, for example, which is one of the things that you love to talk about?
I had to do a capstone where I did a qualitative, like, semester-long study on perceptions of women in STEM in media.
Um, and I wrote this, like, 50-page paper on the way that people sort of perceive women who work in, you know, like, research fields on television.
But basically, it's applying, like, real qualitative and qual- quantitative and qualitative analysis and, like, skills to the work of sociology.
I think what a lot of people end up doing is that when you get your bachelor's in soc, you can't, like, do anything with it unfortunately.
A lot of people end up either becoming academics or, like, working in HR or just, like, pivoting out of academia or, like, the field.
And when I went back for my master's in 2016, I was like, "I want to work in, like, television or advertising or something.
Like, I want to be able to, like, do something, and they're not gonna hire me if I don't have the skills." So I learned how to do, like, focus groups.
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