How Big Do You Want to Go? Ep. #543

How big do you really want your business to be? And before you immediately answer bigger, I just want you to think about that for a minute because bigger isn't an answer.

Now I'm talking about, you know, what your real end goal is here.

You know, do you want a million dollars a year, 5 million, 20 million? Do you want five employees, 50, 500? You know, do you want to be the biggest lawn care company in your town or your state or the Midwest or maybe the entire country? Because I've coached a lot of business owners over the years and I've watched something interesting happen.

Somebody will come to me and say, I want to grow.

All right, let's go.

So we start growing more customers, more revenue, more trucks, more employees.

And then we hit a certain point and they say, hey, Jack, I don't know if I like this.

They thought they wanted a huge company.

Then they started discovering what comes with a huge company.

And eventually they asked me a question that it almost sounds like they're embarrassed to ask it.

Can we go back? Of course you can.

It's your business.

Who made the rule that said once you've grown to a certain size, you're never allowed to get smaller.

Maybe you grew beyond the size of your company that you actually wanted.

Maybe you're not supposed to keep growing right now.

Maybe you need to stay here for a while.

And maybe someday you'll decide to grow again.

But that's what we're going to be talking about today.

It's not going to be how to grow your business.

We're going to ask a much more important question.

How big do you really want to go?

How big do you really want your business to be? And before you immediately answer bigger, I just want you to think about that for a minute because bigger isn't an answer.

Now I'm talking about, you know, what your real end goal is here.

You know, do you want a million dollars a year, 5 million, 20 million? Do you want five employees, 50, 500? You know, do you want to be the biggest lawn care company in your town or your state or the Midwest or maybe the entire country? Because I've coached a lot of business owners over the years and I've watched something interesting happen.

Somebody will come to me and say, I want to grow.

All right, let's go.

So we start growing more customers, more revenue, more trucks, more employees.

And then we hit a certain point and they say, hey, Jack, I don't know if I like this.

They thought they wanted a huge company.

Then they started discovering what comes with a huge company.

And eventually they asked me a question that it almost sounds like they're embarrassed to ask it.

Can we go back? Of course you can.

It's your business.

Who made the rule that said once you've grown to a certain size, you're never allowed to get smaller.

Maybe you grew beyond the size of your company that you actually wanted.

Maybe you're not supposed to keep growing right now.

Maybe you need to stay here for a while.

And maybe someday you'll decide to grow again.

But that's what we're going to be talking about today.

It's not going to be how to grow your business.

We're going to ask a much more important question.

How big do you really want to go?