#183 Is Your Brand Voice Really You? Build an Authentic Brand That Attracts the Right Clients

[upbeat music] I'm Samantha Brown, professional organizer, decluttering specialist, and business coach.

I created Pro Organizers Coach podcast to empower you to reach new heights in your business.

I am on a mission to build a supportive sisterhood of passionate professional organizers.

So whether you're a seasoned pro or you're just getting started, this podcast is for you.

[upbeat music] Hey, friends.

Welcome back to the Pro Organizers Coach podcast.

Today, we are talking about your brand voice alignment and talking about is it aligned to you? So what I mean by that is does your messaging speak to your ideal client from your heart, from who you actually are on the inside versus what you think you should sound like or what you think a professional organizer sounds like, or whatever those things are.

And so if you've watched me for any length of time, you know I'm huge on messaging because I have people reach out to me and say, "I reached out to you because of the messaging on your website.

It spoke to me." And when people tell you that, those always end up being the best clients, right? [laughs] Because they're in alignment with who you are, and so it really does matter that we talk about this.

So I have Brie Morrissey with me, and she has a whole different kind of perspective on this.

And so today that's what we're talking about.

Thank you, Brie, for coming on the show.

Mm-hmm.

Hey, thank you so much for having me.

All right.

So tell us a little bit about you first, who you are and what you do, that kind of thing, and then we'll dive into the topic.

[upbeat music] I'm Samantha Brown, professional organizer, decluttering specialist, and business coach.

I created Pro Organizers Coach podcast to empower you to reach new heights in your business.

I am on a mission to build a supportive sisterhood of passionate professional organizers.

So whether you're a seasoned pro or you're just getting started, this podcast is for you.

[upbeat music] Hey, friends.

Welcome back to the Pro Organizers Coach podcast.

Today, we are talking about your brand voice alignment and talking about is it aligned to you? So what I mean by that is does your messaging speak to your ideal client from your heart, from who you actually are on the inside versus what you think you should sound like or what you think a professional organizer sounds like, or whatever those things are.

And so if you've watched me for any length of time, you know I'm huge on messaging because I have people reach out to me and say, "I reached out to you because of the messaging on your website.

It spoke to me." And when people tell you that, those always end up being the best clients, right? [laughs] Because they're in alignment with who you are, and so it really does matter that we talk about this.

So I have Brie Morrissey with me, and she has a whole different kind of perspective on this.

And so today that's what we're talking about.

Thank you, Brie, for coming on the show.

Mm-hmm.

Hey, thank you so much for having me.

All right.

So tell us a little bit about you first, who you are and what you do, that kind of thing, and then we'll dive into the topic.