Ep. 142: Sequoya Borgman, Borgman Capital | Buying Family Businesses and Preserving Culture

Hey, everybody.

Before we get started with today's episode, I want to take an opportunity to tell you about my new book, AI Marketing Blueprint.

It just hit number one bestseller status across multiple categories on Amazon, and it walks you through a proven framework that we are taking our clients through here at How to SaaS and how to stay relevant and visible in a world with AI platforms.

One of the biggest problems that we have seen across clients and companies is that the traditional channels that they relied on, like paid search or SEO, have declined significantly or are getting more expensive and competitive.

The reason for this is that a lot of buyers are starting to self-educate themselves and research on AI platforms.

So a lot of that volume that was previously going to those channels is now moving to these new AI platforms.

So to stay relevant, the book walks you through seven new rules that companies in all kinds of verticals and industries need to consider so that they can continue growing their pipeline and revenue and ultimately their enterprise value.

So if this applies to your business or one of the companies that you've invested in, I definitely recommend that you pick up a copy.

It's available on Amazon, on Apple Books, on Barnes and Noble, and even share it with your teams.

Grab a bunch of copies so that you can kind of consume the content together and start to apply it to your business.