AI in Offshore Wind Forecasting: The Human Edge

obviously a major part of our job is market analysis.

It's kind of our bread and butter on the market research team.

So as some of our listeners may know, we release a quarterly market overview report, which is coming out next month for our latest report, where we delve into our individual markets and we talk about forecasts and what's happening in individual nations and their offshore wind goals.

Now, Jamie, I think we've entered kind of a day and age where it's very easy if you have a question or if you want to know something just to jump online and pop it into ChatGPT or Grok or Claude or whatever AI software you choose to use.

What do you feel we do as a team that maybe AI can't do in terms of our analysis and our research?

Oh, that is a very wide question.

There's a lot I could talk about there.

What I think we have that I'm so proud of is... real interest in the markets.

That sounds weird, but we're experts in our markets because we're devoted to looking at all the holistic aspects of these parts of the world and the industry.

And so our reports are assembled by people whose jobs are really to become fully immersed in offshore wind in a part of the And we bring together that kind of holistic expertise, that knowledge and interest in the market that brings in not just measurable data, and we have the best data in the world, but also that context and that knowledge of what makes it important, what is important, how it works together.

And so when it comes to forecasting, we're building on that very solid and firm and important data.

alongside a lot of opinions that are going on in the world, in the space, in the internet, we're able to use our insights and our expertise and our genuine passion, which I think is so important and so hard to imitate passion, to build credible forecasts.

Yeah, I mean, I completely agree.

Like you said, having that passion from our analysts is super important.

And I think every one of us has that.

Myself, I deal with North America, so I deal with the US and Canada quite a lot.

And they're just fascinating.

And it's very easy to get drawn in to this microcosm of offshore wind in each of these markets.

And I think... it's two different questions when it comes to either asking AI or asking a real person.

And it's not so much what happened, more so, so what? And the thing that we do here that I feel is we bring a lot more context to information than maybe you can get from AI.

For example, if you ask AI a question of like, how much is this wind farm looking to install by X date? And it's like, oh, one gigawatt by 2030.

We'll have a different idea because although that's printed on paper somewhere, that may not be the backstory.

And I guess, Chris, I mean, in our markets as analysts, we see it every day where although there is a target in place and that's down on paper, it's not always a case that what that says is actually what's going to happen, is it?

Yeah, no, exactly.

So what a living, breathing, genuine, metabolizing analyst can do that I don't think AI can substitute, or even come close to substituting at this moment, is really delving into those long-term structural patterns and strategies.