Tete-a-tete about Tet, with Dinh Cao

In this episode of Potluck, hosts Scott and Drago discuss Tet, the Lunar New Year in Vietnam, with Dinh Cao, Associate Strategy Director at Leo Burnett Vietnam. Dinh highlights the cultural significance of Tet, noting it as a week-long public holiday for renewal and family gatherings.  She explains how younger generations, particularly Gen Z, are reshaping Tet traditions with modern twists while maintaining cultural roots. Brands like Coca-Cola and Samsung are leveraging these changes to connect with consumers.  Dinh also discusses the emotional and logistical challenges of homecoming, the rise of local pride, and the ev...