Recession-Proof Your Future With Podcast Guesting | Rachel Allen

Now, in internet terms, I am from approximately the late Cretaceous.

The year I started working in business, Kanye was going to let Taylor finish the VMAs.

Uh, harem pants were making a brief, ill-thought-out resurgence.

And the term podcasting had actually only been in existence for a couple of years.

Then, the apocalypse happened.

Google did the Panda algorithm update, which completely changed the way online business worked, and everyone was sure it was going to c- collapse.

It was like, "Pack it up.

Go home.

You cannot make money on the internet anymore." Now, clearly, talk of the internet's demise was premature.

Everybody picked up the pieces and learned how to do it again, and then, oh, good Lord, the rules changed again.

It was like, "Nope, pack it up.

We're done." And then, of course, there was GDPR and the year that all the flebs fell apart and COVID and now our current weirdoism.

So I watched all this happen over and over and over again, and I got really curious.

So I started analyzing, and I learned that this stuff tends to happen in about a four-year cycle.

And the one thing that keeps businesses alive during these periodic threshings is the quality of human relationships they're able to form with their clients, their colleagues, and their audience.

Now, there's lots of ways to form relationships, as we all know.

There's VCs, there's affiliates, there's summits, there's community projects, there's email marketing, there's all the things.

And I tried them all because, in case you can't tell yet, I am a giant nerd.

And I found that bar none, the best bang for your buck, and when it came to forming relationships that keep your business going, was strategically excellent podcast guesting.

Now, in internet terms, I am from approximately the late Cretaceous.

The year I started working in business, Kanye was going to let Taylor finish the VMAs.

Uh, harem pants were making a brief, ill-thought-out resurgence.

And the term podcasting had actually only been in existence for a couple of years.

Then, the apocalypse happened.

Google did the Panda algorithm update, which completely changed the way online business worked, and everyone was sure it was going to c- collapse.

It was like, "Pack it up.

Go home.

You cannot make money on the internet anymore." Now, clearly, talk of the internet's demise was premature.

Everybody picked up the pieces and learned how to do it again, and then, oh, good Lord, the rules changed again.

It was like, "Nope, pack it up.

We're done." And then, of course, there was GDPR and the year that all the flebs fell apart and COVID and now our current weirdoism.

So I watched all this happen over and over and over again, and I got really curious.

So I started analyzing, and I learned that this stuff tends to happen in about a four-year cycle.

And the one thing that keeps businesses alive during these periodic threshings is the quality of human relationships they're able to form with their clients, their colleagues, and their audience.

Now, there's lots of ways to form relationships, as we all know.

There's VCs, there's affiliates, there's summits, there's community projects, there's email marketing, there's all the things.

And I tried them all because, in case you can't tell yet, I am a giant nerd.

And I found that bar none, the best bang for your buck, and when it came to forming relationships that keep your business going, was strategically excellent podcast guesting.