Aug 11, 2026 · 8 min · 7 segments
In this final episode of the Podcast Guesting for Growth series, I'm sharing the biggest themes I noticed across the four conversations with women entrepreneurs who saw business growth using podcast…
First, I noticed some themes within these conversations that I want to highlight.
Not some huge show, but a show with the audience who was exactly who she needed to be talking to.
Robin's conversation on Emily's podcast came from picking the right audience again, and that led to some amazing opportunities after that.
The second thing I noticed about all these conversations that stuck out to me was how important it was to follow through.
That what happened after the interview is just as, if not more important than the interview itself.
[chuckles] Elizabeth signed the host as a client later, the host she was having an interview on their show.
The third thing is a huge conversation right now is the importance of SEO and GEO as a factor, and how to use that to your advantage.
But at the end of the day, relationships between humans are what allows you to really get those results you want.
So using those levers of SEO, GEO, but focusing and really giving attention to human relationships.
The human on the other side of ManyChat decided to extend the partnership deal.
Kim talked about her clients nurturing the host to get more opportunities after the initial interview, and that was human to human.
Andy talked about being a listener of the Three and Thirty podcast, and she personally understood the audience.
She didn't just ask Claude to give her a list of podcasts or to give her a breakdown of what the audience's interests were.
First, I noticed some themes within these conversations that I want to highlight.
Not some huge show, but a show with the audience who was exactly who she needed to be talking to.
Robin's conversation on Emily's podcast came from picking the right audience again, and that led to some amazing opportunities after that.
The second thing I noticed about all these conversations that stuck out to me was how important it was to follow through.
That what happened after the interview is just as, if not more important than the interview itself.
[chuckles] Elizabeth signed the host as a client later, the host she was having an interview on their show.
The third thing is a huge conversation right now is the importance of SEO and GEO as a factor, and how to use that to your advantage.
But at the end of the day, relationships between humans are what allows you to really get those results you want.
So using those levers of SEO, GEO, but focusing and really giving attention to human relationships.
The human on the other side of ManyChat decided to extend the partnership deal.
Kim talked about her clients nurturing the host to get more opportunities after the initial interview, and that was human to human.
Andy talked about being a listener of the Three and Thirty podcast, and she personally understood the audience.
She didn't just ask Claude to give her a list of podcasts or to give her a breakdown of what the audience's interests were.
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