You're Not Bad at Marketing. You're Marketing the Wrong Thing.

So when I sit here and think about all the conversations I've had over the years, I think there is a conversation that I come back to often, and it always tends to be around marketing.

I want to address some of those...

the things that often come up in those types of conversations.

Because the reality is that, you know, we were not born knowing how to run a business.

We're not born knowing how to market a business, and I think marketing is challenging when oftentimes the thing you're marketing is actually yourself.

And for many folks who are in the movement world, many are in it to help others, and so the spotlight being on them as sort of the product to market can feel a little bit funny, right? Can make you feel like i- it's not something that we're super comfortable with, and I think that's an absolutely fine way to feel, by the way.

I don't think there's anything wrong with that at all, and probably a lot right about that, um, if I'm honest.

But the reality is that oftentimes it's not about you being good or bad at marketing.

It's just about having the right information to help you get what you need to get out of your marketing efforts.

And so when I think about marketing, we...

I...

We often kind of go to...

We often go to this, um, place where we want to talk about some specific things in the business.

And when I started thinking about what I wanted to talk to you about, I wanted to, to talk about how I don't think that you are bad at marketing.

I really want you to know that.

That is not about...

It is not about being good at marketing or bad at marketing.

The gap between, say, being good and being not so good is often a, uh, lack of information, lack of expertise, lack of skill, right? All of those things we can learn and develop.

And so I hope it feels like a little bit of a relief, first of all, to know that, uh, because I think many studio owners have quietly decided that they are just not good at marketing, um, and because they have tried.

It is ti- can be time-consuming.

It can take a lot of energy.

It can take a lot of effort.

And they've tried posting, and they've tried sending emails, and they've tried offers and different types of content, and doing the tips and tactics and tricks that they see other people doing, and perhaps haven't had the results they're looking for.

They're doing all of the work, and oftentimes I get a lot of studio owners get in touch with me when they're at that moment where they just all say...

Will come to me and they will say, "You know, marketing doesn't work.