Stop Copying Competitors’ Prices

And today, my little cherubs, nothing is different because I'm still seeing the same shit on social media, and there's not enough people calling it out.

And by-- what I mean by that is the constant price checks and comments about area and clients won't pay.

Like, we're still seeing it so many times on a regular basis in all of the different groups and across all of the different sort of segments.

And, you know, I know you guys agree with me, or the majority of you agree with the, the stuff that I say, but it's down to you guys as well to...

And I know some of you are, so thank you, because a lot of you tag me in it, which is hilarious.

But you need to be saying to people, like, you know, rather than doing a price check, you know, look at your numbers.

Let's see what, you know, you need to earn because everyone's situation is different.

And I don't know how many times I have to keep saying this.

Like, everyone's situation is different.

So what is the point of asking someone how much they charge for a certain dog, whether that be a groom, a walk, or whatever, when their situation could be completely different to yours? They could be rich.

They could be in debt.

You know, they could have their pricing completely wrong.

Their services could be different.

Their client, their ideal client could be different.

Like, there's so many anomalies, and by copying off each other, you're just hindering the market because then the market prices stay exactly the same.

And the industry isn't gonna improve because everyone's just copying each other and, and no one is challenging anyone to say, "Well, actually, you know, rather than doing this price check, just look at your numbers." And it doesn't-- you don't have to be an expert.

You don't have to be an accountant.

Just look at what's going in and out and make better decisions based on that.

Like, if you're not, not got any money at the end of the month, look at why.

It could be your overheads.

It could be that you've got too many staff.

It could be that you've got loads of subscriptions, whatever.

So just please, please, please, we need to start as a, as a group, as an industry, to start saying to people, "Look at your numbers.

Do this, do that, and stop relying on, on what everyone else is charging." Because at the end of the day, if we carry on doing that, the industry is not going to get better.

And I keep seeing it every time I go onto the social media because what I tend to do is I'll go on the different groups, and I'll ask tax-related questions or whatever just to help people out.