Personal Injury Mastermind w/ Chris Dreyer
Sep 24, 2026 · 25 min · 12 segments
One million views sounds like success. But if 50 highly targeted podcast viewers can produce four clients, PI attorneys might measure content performance by the wrong number. Dennis “DM” Meador is…
Dennis MeadorGuestChris DreyerHostLook, I'm seventy-five or seventy-six released, another twenty recorded, ninety-something this year.
The feedback loop, what you learn, the people you meet, there's so many advantages.
Speak to me about that, about, you know, obviously, if you go B2B, a lot of the, your, your content's gonna be different.
Those are honestly the people who stay longest because a B2C approach takes two to three years.
Right now, with the way the algorithms work, both on social media and in the LLMs and SEO and AEO and GEO and EIEIO and all that other fun stuff out there, like the way the algorithms work is you propagate or you put out specific content, and when people are looking for that specific answer that they have that specific issue, it propagates in their feed.
So what we're doing is building niche content about the issues that their clients face in their market, so that when that client clicks on an accident, they click on, you know, uh, brain injury, they click...
They start researching to understand what they're going through If you can start building trust at that point instead of waiting to the 1% bottom of the funnel where everybody's fighting like rabid dogs and hyenas to get the one to, you know, the bottom of the funnel people that are ready to sign right now, if you can catch them far-- 'Cause everyone wants top of the funnel pure brand or bottom of the funnel search.
That's kind of like what we teach and what's been... what's worked, especially with the way that SEO worked before and everything else.
But with the way things are going now with the LLMs and everything, it's the middle.
People want to trust who they put their trust in, and logos don't do it anymore.
Look, I'm seventy-five or seventy-six released, another twenty recorded, ninety-something this year.
The feedback loop, what you learn, the people you meet, there's so many advantages.
Speak to me about that, about, you know, obviously, if you go B2B, a lot of the, your, your content's gonna be different.
Those are honestly the people who stay longest because a B2C approach takes two to three years.
Right now, with the way the algorithms work, both on social media and in the LLMs and SEO and AEO and GEO and EIEIO and all that other fun stuff out there, like the way the algorithms work is you propagate or you put out specific content, and when people are looking for that specific answer that they have that specific issue, it propagates in their feed.
So what we're doing is building niche content about the issues that their clients face in their market, so that when that client clicks on an accident, they click on, you know, uh, brain injury, they click...
They start researching to understand what they're going through If you can start building trust at that point instead of waiting to the 1% bottom of the funnel where everybody's fighting like rabid dogs and hyenas to get the one to, you know, the bottom of the funnel people that are ready to sign right now, if you can catch them far-- 'Cause everyone wants top of the funnel pure brand or bottom of the funnel search.
That's kind of like what we teach and what's been... what's worked, especially with the way that SEO worked before and everything else.
But with the way things are going now with the LLMs and everything, it's the middle.
People want to trust who they put their trust in, and logos don't do it anymore.
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