What if success wasn't just about working harder?
This week on the Performance Matters Podcast, Matrixx sits down with **Bob Raybould**, entrepreneur, author, investor, former Army officer, and lifelong student of human performance. At nearly 90 years old, Bob shares lessons gathered from decades of business success, personal growth, working with elite athletes, and helping people unlock their potential.
The conversation dives into Bob's unique philosophy of **"Success by Emotion"**—a framework built around the idea that emotions don't just influence performance, they can actually accelerate it. From the story of sitting in a Porsche dealership and transforming his mindset, to working with athletes, business leaders, and high performers, Bob explains why he believes mindset should come *before* the hard work, not after it.
Along the way, the discussion explores:
✅ The Porsche moment that changed Bob's life forever
✅ Why emotions may be more powerful than logic
✅ The relationship between mindset, accountability, and success
✅ How athletes can perform better under pressure
✅ Why hard work alone may be overrated
✅ The role of failure, resilience, and personal responsibility
✅ Practical exercises to improve focus and goal achievement
✅ Lessons from nearly nine decades of life experience
Whether you're an athlete, coach, entrepreneur, parent, or someone simply looking to grow, this episode offers a different perspective on what drives success and how we can create momentum toward our goals.
🎙️ **Listen now on Spotify, Apple Podcasts, and YouTube.**
**Performance Matters Podcast** is proudly sponsored by:
📍 **Iron Performance Center** – Helping athletes and adults train with purpose and perform at their best.
Iron Performance Center
📸 **Pete Methner Photography** – Capturing the moments that matter most in sport.
[Pete Methner Photography]()
Bob RaybouldGuest
Matrixx FerreiraHost