Jun 19, 2026 · 17 min · 9 segments
In a world dominated by websites, social media, and online research, do trade shows still have a place? In this episode of Paving the Way, Amy and Andy share their experiences of exhibiting at trade…
Andy McLaughlinHosttrade shows so trade shows have been quite an important part of our business model in the past few years I think they used to get we used to think that there wasn't much value in it I think if you just go for any any trade show anywhere that's not specific to your niche that can happen but we've actually found a lot of value in trade shows over the past few years

yeah I think I think I'll say it, I think the trade shows have pretty much changed the direction of our company and how we see the value in showcasing us, our products...

the staff that we have and our values, has been something that I'd probably say we stumbled across as well.

And what we did find was that what was from that one, which you'd probably say wasn't our market when we looked back at it, But the networking that we got from that, talking to the suppliers, talking to people who probably call friends now that we met at that one particular show, and it gave us, like you say, that learning curve.

the context that we got regarding sort of like future custom and things like that wasn't quite right for us at that show but then it just did show that we are good and we are able to sort of like showcase RF in this particular way.
trade shows so trade shows have been quite an important part of our business model in the past few years I think they used to get we used to think that there wasn't much value in it I think if you just go for any any trade show anywhere that's not specific to your niche that can happen but we've actually found a lot of value in trade shows over the past few years

yeah I think I think I'll say it, I think the trade shows have pretty much changed the direction of our company and how we see the value in showcasing us, our products...

the staff that we have and our values, has been something that I'd probably say we stumbled across as well.

And what we did find was that what was from that one, which you'd probably say wasn't our market when we looked back at it, But the networking that we got from that, talking to the suppliers, talking to people who probably call friends now that we met at that one particular show, and it gave us, like you say, that learning curve.

the context that we got regarding sort of like future custom and things like that wasn't quite right for us at that show but then it just did show that we are good and we are able to sort of like showcase RF in this particular way.
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