Oct 7, 2026 · 20 min · 11 segments
Packaging regulation has been changing and evolving in Europe and across the world, and staying ahead of this can be an enormous task. SAP’s Darren West discusses common…
Elisabeth SkodaHost
To get us started, broadly, what would you say are the core challenges around packaging regulation and compliance approaches?
So if we look at how the regulations have evolved over time, if we look at EPR and now PPWR, as you mentioned, what you're seeing is all these different rules with different definitions and different fees and different metrics.
And now we've layered on top of that PPWR where you've got new requirements that you have to measure like you know for example you have to find a document of compliance that for substances of concern for example and there'll be more and more of this over time so i think it's just a sheer fragmentation and complexity of the data because often the the data that you need to gather to answer these questions of the regulations is scattered around in different places in different silos in in the business and that becomes a challenge it's just like sometimes that data exists in your system but it's in lots of different places and you have to therefore put some effort into pulling it into one place or you may have gaps in that data And so you are talking to your suppliers to pull that data in.
To get us started, broadly, what would you say are the core challenges around packaging regulation and compliance approaches?
So if we look at how the regulations have evolved over time, if we look at EPR and now PPWR, as you mentioned, what you're seeing is all these different rules with different definitions and different fees and different metrics.
And now we've layered on top of that PPWR where you've got new requirements that you have to measure like you know for example you have to find a document of compliance that for substances of concern for example and there'll be more and more of this over time so i think it's just a sheer fragmentation and complexity of the data because often the the data that you need to gather to answer these questions of the regulations is scattered around in different places in different silos in in the business and that becomes a challenge it's just like sometimes that data exists in your system but it's in lots of different places and you have to therefore put some effort into pulling it into one place or you may have gaps in that data And so you are talking to your suppliers to pull that data in.
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