What My Clients Asked Me This Week

Every wedding business owner wonders if they're the only one struggling with something. They're not. In this episode, Sam pulls ten real, fully anonymized questions from client calls over the last two weeks, and he and Katy talk through each one live, tying it back to a New York Times piece on why the most successful people ask for help instead of grinding through alone. **You'll learn:** - Why the same handful of problems show up across almost every wedding business - What to do when you're ready to level up but not sure a rebrand is the answer - How to know if a rate increase backfired because of unclear signals, not price - What business owners wish someone had told them before a big life or market change Two quick newsflashes: AI is changing how couples search. A new generation of buyers is changing what they expect. And a flood of new business owners is changing who you're competing against. Shift how you do business, or watch your traction slip away. If you're feeling like you're flying blind — you're not alone. But you can't afford to wait and see what happens next. So here’s the second PSA: If you love this podcast, then push pause on it and go sign up for our annual State of the Industry panel on Monday, September 14th at 12pm ET. Don't worry, I'll wait. Now, seriously — push pause and go to our Instagram @ideactionconsulting and sign up through the link in our profile.  Okay, good, now that you're back. I'm sitting down with five of the savviest people in this industry — Anja Winikka, Kate Turner, Jason Rhee, Malike Adigun, and KT Merry — to talk about what's really going on in 2026, and what's coming in 2027. Hard truths. Honest conversation. No sugarcoating. And it's free. It's virtual. So put on your stretchy pants, pour yourself something — coffee, wine, no judgment, depends on the time of day — and sign up now.