The Profitability Audit: Are You Making Money or Just Staying Busy?

It's peak season for many of you in the wedding industry.

You're busy, hopefully you're booked, and I really hope that you're making some money.

But busy and profitable are not the same thing.

And most wedding pros won't figure that out until you're burned out in October, looking back at what was a packed calendar, but wondering, why do you feel so broke? Here's what most people don't talk about.

80% of the things that you spend your time on probably generate about 20% of the results that you see.

And that's not a mindset problem.

That's called the Pareto Principle.

And it's playing out in your business right now, whether you know it or not.

In today's episode, Katie and I are going to walk through how to run a quick profit audit on your time and your services so you can stop spending 95 cents to make a buck.

If you've ever had a full calendar, but a not very full bank account, this one is going to sting a little.

In the best way, though, because you'll walk away knowing exactly which services to double down on, triple down on, and also which ones to quietly let go of, and how to stop letting sunk cost effect keep you stuck.

Let's make sure your busy season actually pays off.

Own Your Business is a podcast for event professionals who want to grow with proven approaches.

I'm Sam Jacobson, a sales, pricing, and copywriting expert in the wedding industry.

Throughout my career, I've booked hundreds of events for millions in revenue.

I've also led teams in premium and luxury markets.

Now I coach people like you with my company, ID Action Consulting.

It's not easy to run a business, especially if it's a business of one, because we aren't born knowing everything.

Like you, I had experts who showed me the way when I was starting out and when I was ready to level up.

I hope this podcast gives you the confidence to own your business.