Parking Has Plenty of Data. Now What?

**Episode Overview** In this roundtable episode, Krista Olien, Leigh Thomas, and Clyde Wilson reflect on their conversation with Graham Haldeman, CEO and General Manager of HUB Parking Technology. The discussion focuses on a recurring challenge across the parking industry: technology is advancing quickly, but the goal should still be simple operations, strong customer service, and useful information. The team explores what happens when disconnected technology creates more complexity, why AI should support judgment rather than replace it, and why having more data does not automatically lead to better decisions. The conversation also turns to parking conventions, vendor selection, and how operators and asset owners can move past sales pitches to find solutions that actually address the challenges in their facilities. **Why This Matters** Parking technology should make operations easier, not more complicated. As operators gain access to more software, analytics, AI, and integrations, leaders must understand which information actually matters and how technology supports the basic goals of parking: serve customers, collect revenue, and operate efficiently. What You’ll Learn - Why simplicity should remain a priority as parking technology grows <!--THE END--> - How AI and data should support operational judgment <!--THE END--> - Why facility-level details matter more than high-level reports alone <!--THE END--> - How to approach conventions and vendors with specific operational needs Key Takeaways - More technology does not automatically create a better parking experience <!--THE END--> - Data becomes valuable only when someone understands how to interpret and apply it <!--THE END--> - AI should support people, not replace operational expertise <!--THE END--> - Know your facility’s problems before shopping for solutions **Episode Breakdown** 00:00 Reflecting on Graham Haldeman’s episode 01:30 Simplicity, collaboration, and customer experience 03:00 Keeping operations at the center of technology 05:20 Data, AI, and the importance of interpretation 09:00 What parking data is actually useful 10:45 Looking beyond top-line revenue and expenses 13:00 Technology versus the fundamentals of parking 18:20 How parking conventions have changed 20:00 Technology vendors entering the industry 26:45 Finding meaningful conversations at industry events 29:00 Knowing your facility before looking for solutions 32:00 Why operational details matter **About the Hosts** **Krista Olien** President of TPN Consulting and host of the podcast, leading conversations around strategy, transparency, data, and parking performance. **Leigh Thomas** Project Manager with a background in mathematics and data analysis, focused on improving operational clarity through better questions and better information. **Clyde Wilson** Founder of TPN Consulting, bringing more than four decades of experience in parking operations, technology, audits, and financial performance. **Listen & Follow** Catch the full episode on Apple Podcasts, Spotify, and YouTube. **Connect with TPN Consulting** Visit: https://www.parkingnetwork.com Follow TPN on LinkedIn and Instagram for industry insights, podcast updates, and more.