The Two-Burger Theory: McDonald's Kiosks, Candle Moments & Why Efficient Businesses Die Forgotten

And that's where what we're starting to see now is as that wave is starting to form and become just a picture perfect wave of what we've been talking about, business owners that are really struggling with i'm slow prices are going up but customers don't have money anymore i can't sell four thousand dollar coatings i don't know what to do i think i'm gonna stop doing interiors i think fuck now i can only do interiors because they're going all over the place because they never became business owners they weren't built and i think that's where like you got to think when we started business if we've been in business a long time now We had a lot of ups and downs.

We had good moments, bad moments, everything has cycles, but you know, there were glorious periods, but there were also tough periods.

Like I remember 2008, it was really tough.

The majority of my clients were in the United States, Southern United States, in fact, at the

time.

And man, a lot of them, they were, they always paid their bills for years.

Everything was fine.

And a lot of them were in construction.

We had a company called Roofer Webs at the time.

We were making websites just for roofing companies.

A lot of them working in southern United States, paying their bills on time.

They were, you know, decent people, great stuff.

A lot of them were subcontracting out their work and then come to find out crisis happens, you know, economy just tanks everywhere and they stopped paying their workers.

So the workers all left.

Now they had nothing to keep the machine going.

And then they just said, well, you know, yeah, we don't need our website.

We don't give a shit about paying our bill.

And that's that.

And then it's like, whew, that hurts.

And it was tough times.

But we adapted.

We switched gears.

We pursued other customers.

Because we had built a business, we had the pieces in place to do marketing, to reach out to past customers, to reach out to new customers.

We had the skills that we had developed.