How Do I Know If My Marketing is Working?

Marketing: how do I measure? How do I know if it's working? First of all, we are financial advisors.

We are wired to be analytical.

We love to measure.

We want to find out what the ROI is for every click.

That instinct is normal, and it's reasonably healthy.

It's kinda, again, how we're wired.

We measure.

We work with numbers.

We love spreadsheets and planning software and being able to predict out scenarios, and we measure stuff down to the penny.

We value exactness.

We value being able to use metrics and data.

And so it's not surprising that we want to measure our marketing the same way.

We want to be able to see if we're getting ROI from our marketing efforts, and it's frustrating sometimes when we aren't able to do that.

Here's the truth, though.

Sometimes we have to let go of measuring everything precisely.

Sometimes it is just impossible to measure what our marketing activity is actually doing, if the tactics we're doing are actually leading to specific, measurable results that we can prove.

Sometimes we can.

It's not a bad thing to be able to do that, but often we can't.

And so what do we do when we can't measure that? If we don't know if our marketing is working, what do we do? And is there a way to know if our marketing is working? So let's talk about that a little bit more.