Oct 6, 2026 · 50 min · 11 segments
Email for Inquiries In 1984, a physicist wrote a novel to sell his factory software. It worked too well, but it cost him his company. Eli Goldratt's…
Gautam BasuHost
Not long after a strange little business novel came out in 1984, letters started arriving on its author's desk.

He had read the book, a novel about a failing factory, and he had done exactly what the hero of the novel did.

Same moves, same order, and he wanted the author to know that his results had matched.

He was an Israeli physicist, and in 1982, he had been the chairman and major holder of a software company that Inc. magazine, by his account, ranked the sixth fastest growing company in the United States.

Plants that read the book and did the work were getting better results faster than the clients who had paid for his software.

He had written the thing that made his own product unnecessary, and then he refused to pretend otherwise.

In this episode, we're going to look into the man who went looking for the bottleneck in his own company and found it was him.

If you listen to the Little's Law episode about John Little, you've already met the theory of constraints as a tool.
And if you listen

to the Arvind eye care episode around the second table, then you listen to Dr. V identify surgeon hours as his constraints in 1976, and he built an entire hospital system around protecting them.

Not long after a strange little business novel came out in 1984, letters started arriving on its author's desk.

He had read the book, a novel about a failing factory, and he had done exactly what the hero of the novel did.

Same moves, same order, and he wanted the author to know that his results had matched.

He was an Israeli physicist, and in 1982, he had been the chairman and major holder of a software company that Inc. magazine, by his account, ranked the sixth fastest growing company in the United States.

Plants that read the book and did the work were getting better results faster than the clients who had paid for his software.

He had written the thing that made his own product unnecessary, and then he refused to pretend otherwise.

In this episode, we're going to look into the man who went looking for the bottleneck in his own company and found it was him.

If you listen to the Little's Law episode about John Little, you've already met the theory of constraints as a tool.
And if you listen

to the Arvind eye care episode around the second table, then you listen to Dr. V identify surgeon hours as his constraints in 1976, and he built an entire hospital system around protecting them.
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