Online Business Uncovered: Simple Strategies for Female Entrepreneurs
Oct 1, 2026 · 48 min · 12 segments
If you’re trying to grow an online business, chances are you’re spending a LOT of time marketing it. Social media, emails, networking, content creation… organic marketing can be incredibly powerful…
I'm your host, Karen, and I really do appreciate you hitting the play button to listen to today's episode.
Now, I talk a lot on this podcast about creating a business that doesn't rely entirely on you selling your time.
How do you actually get the right people to f- find the things that you create? Because you can create the most amazing course, membership, or digital product, but if you don't have a consistent way of getting in front of the right people, then it's going to be very difficult to generate consistent sales.
Social media, sending emails, going networking, creating podcasts, writing blogs, all of those things.
And they can work incredibly well, but they also require us to give a lot of time.
If the whole reason you're creating scalable offers in your business is so that you get more freedom, then at some point it makes sense to look at other ways that you can take the pressure off yourself, and that's where paid advertising becomes really interesting.
So my guest today is Tammy Pierrou, who is a meta ads and digital marketing expert who helps business owners use paid advertising to reach more of the right people without needing enormous advertising budgets.
So if you've ever thought about running a Facebook or Instagram ad, but maybe you've been worried about wasting money, or you're overwhelmed by all the tech, or simply that you think that you need a huge budget to make this work for you, then this episode is going to be really interesting.
I'm your host, Karen, and I really do appreciate you hitting the play button to listen to today's episode.
Now, I talk a lot on this podcast about creating a business that doesn't rely entirely on you selling your time.
How do you actually get the right people to f- find the things that you create? Because you can create the most amazing course, membership, or digital product, but if you don't have a consistent way of getting in front of the right people, then it's going to be very difficult to generate consistent sales.
Social media, sending emails, going networking, creating podcasts, writing blogs, all of those things.
And they can work incredibly well, but they also require us to give a lot of time.
If the whole reason you're creating scalable offers in your business is so that you get more freedom, then at some point it makes sense to look at other ways that you can take the pressure off yourself, and that's where paid advertising becomes really interesting.
So my guest today is Tammy Pierrou, who is a meta ads and digital marketing expert who helps business owners use paid advertising to reach more of the right people without needing enormous advertising budgets.
So if you've ever thought about running a Facebook or Instagram ad, but maybe you've been worried about wasting money, or you're overwhelmed by all the tech, or simply that you think that you need a huge budget to make this work for you, then this episode is going to be really interesting.
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