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On Message

Why Email Is Becoming Strategic Again

Sep 11, 2026 · 3 min · 3 segments

Infobip has acquired SocketLabs, highlighting the growing importance of email infrastructure. Dario explains why communications platforms increasingly compete on orchestration, analytics and…

Infobip has acquired SocketLabs, highlighting the growing importance of email infrastructure. Dario explains why communications platforms increasingly compete on orchestration, analytics and AI-enabled engagement. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.

Infobip has acquired SocketLabs, highlighting the growing importance of email infrastructure. Dario explains why communications platforms increasingly compete on orchestration, analytics and…

Speakers: Dario BettiHost

Top entities: SMS×5 Rich Communication Services×6 WhatsApp×4 Viber×3 Artificial intelligence×2

SMSEntity
90%5 mentions
Rich Communication ServicesSoftware ApplicationSoftware industry
70%6 mentions
WhatsAppSoftware ApplicationWeb site
50%4 mentions
ViberEntitySoftware
30%3 mentions
Artificial intelligenceEntityProfessional field
10%2 mentions

Lifecycle MessagingMarketing > Customer Engagement
Digital MessagingTechnology > Communication Technology
Business CommunicationsBusiness > Enterprise Services
Multichannel Communication PlatformsBusiness > Enterprise Services > Business Communications
Communication OrchestrationBusiness > Enterprise Services > Business Communications > Multichannel Communication Platforms
Email DeliverabilityTechnology > Communication Technology > Digital Messaging
Email Delivery Observability and AnalyticsTechnology > Communication Technology > Digital Messaging > Email Deliverability
Infobip Acquisition StrategyBusiness > Mergers and Acquisitions > Technology Company Acquisitions
SoftwareLab/SocketLab AcquisitionBusiness > Mergers and Acquisitions > Technology Company Acquisitions > Infobip Acquisition Strategy
Transactional and Campaign EmailMarketing > Customer Engagement > Lifecycle Messaging
Intelligent Communication ManagementTechnology > Artificial Intelligence > Enterprise AI
AI-Driven Cross-Channel Message CoordinationTechnology > Artificial Intelligence > Enterprise AI > Intelligent Communication Management
Customer EngagementMarketing
Enterprise ServicesBusiness
Enterprise AITechnology > Artificial Intelligence
Communication TechnologyTechnology
Technology Company AcquisitionsBusiness > Mergers and Acquisitions
Technology
Business
Marketing
Artificial IntelligenceTechnology
Mergers and AcquisitionsBusiness