258. Luxury Wedding Series: The Shift from $3K to $10K Weddings

So let's start with visibility.

Visibility is just being seen.

It's just being seen.

It is the way you show up.

It is how consistent you show up.

It's if.

You show up at all.

Visibility just comes down to one problem, marketing.

And if you are marketing, then you're getting inquiries.

If you're not, then you're not.

And so I get questions in my DMs.

I get students coming on calls and they're like, what do I do if I'm not getting inquiries? And I always say, are you marketing? Yeah, sometimes it's hard.

And I'm like, why is it hard? And so we get to the root of the problem.

And the visibility problem is always positioning.

So positioning is actually the answer to a visibility problem.

Now, here's why.

Because...

When you are completely aligned with your message, then you're going to shout it from the rooftops.

It's essentially going to be in your bones, engraved inside of you.

If you're obsessed with your couples, if you're obsessed with the weddings that you're shooting, you're going to talk about it.

And you're going to talk about it constantly.

You're never going to run out of things to talk about.

You're never going to run out of creativity.

You're never going to run out of things to post.

But if you don't know the answer to any of those questions, then you overthink everything.

So let's start with visibility.

Visibility is just being seen.

It's just being seen.

It is the way you show up.

It is how consistent you show up.

It's if.

You show up at all.

Visibility just comes down to one problem, marketing.

And if you are marketing, then you're getting inquiries.

If you're not, then you're not.

And so I get questions in my DMs.

I get students coming on calls and they're like, what do I do if I'm not getting inquiries? And I always say, are you marketing? Yeah, sometimes it's hard.

And I'm like, why is it hard? And so we get to the root of the problem.

And the visibility problem is always positioning.

So positioning is actually the answer to a visibility problem.

Now, here's why.

Because...

When you are completely aligned with your message, then you're going to shout it from the rooftops.

It's essentially going to be in your bones, engraved inside of you.

If you're obsessed with your couples, if you're obsessed with the weddings that you're shooting, you're going to talk about it.

And you're going to talk about it constantly.

You're never going to run out of things to talk about.

You're never going to run out of creativity.

You're never going to run out of things to post.

But if you don't know the answer to any of those questions, then you overthink everything.