E86: Should You Build Your Offer with AI? What to Hand Off and What to Keep

So let's start with the case for using AI when building offers.

The first thing that I feel like AI is really good with is market research.

Diving deep on the market before you build an offer is something way too many people skip, especially if you're newer in business.

What normally happens is we get an idea for an offer and we spend hours of time and often lots of money launching this offer.

only to be disappointed by low to zero sales.

It's happened to me before, so I won't pretend I haven't skipped market research.

I have assumed, like many others, that my idea is good and people will pay money for it." Artificial intelligence can and should be used to do deep research on your industry and your audience.

There are so many answers we can get from AI that are extremely helpful during the offer development process.

What are the gaps in an existing industry that could help in positioning your offer better? What are the words your target audience is actually using when searching for the solution your offer provides? Not your words, theirs.

What similar type offers are out in the marketplace that serve as competitive research? How big is the audience you are targeting and where can you find them? And so many other questions.

When I was working with a feline behavior expert, we wanted to understand who and what existed in this industry so we could figure out how to position her differently or better.

I was also curious about the growth of the field of feline behavior in general.

We used AI for a lot of this research.

The second thing that we can use AI for is brainstorming and naming.

One area of offer development that often trips business owners up is naming offers and frameworks.

Although AI can spit out a lot of generic names that sound like every other offer in the market, if you push it and provide some basis for brainstorming, it is great at churning out options to choose from or refine from.

When I was working with a former client, we used AI to come up with a creative name for her offer and framework.

The original name that she had chosen was actually something that was being used by another expert.

We wanted something that was unique and actually matched the specific process that she used with clients.

And we wanted an acronym that she could use without getting her into any kind of trouble with other experts.

Once we chose the acronym, we used AI to look for words that matched each letter of the acronym so we could use those words to describe the framework inside her signature offer.

We spent a lot of time brainstorming with AI until we came up with something that felt like her, but also communicated the value of her offer.

Even recently, I used AI to help me name some of my new offers, the offer x-ray and the offer pulse check.

Generic AI was giving me what someone else, what everyone else was actually using.

But when I pushed it in the direction I wanted to go using medical terminology, we were able to settle on something unique that I felt good about.