Jun 2, 2026 · 23 min · 9 segments
Strategic planning creates the space nonprofit organizations need to move from reactive decision-making toward shared clarity, intentional action, and stronger alignment. In this re-released episode…
Carol HamiltonHost
[upbeat music] So what are the must-haves in a strategic planning process for nonprofit organizations? Let's start with what strategic planning is.

Strategic planning is a step-by-step process that helps you set priorities for your organization for the medium term.

You gather insight from your stakeholders, identify the key themes, explore possible futures, and make decisions about where you want to focus your organization's future in the service of your mission.

It is about creating greater alignment across your team and board volunteers and all of those who support the mission of your organization, creating a shared understanding and agreement about where you're headed, and as you're doing so, at each stage, considering how equity factors into who you're including, whose voices are being heard, and how decisions are being made.

With a shared agreement on direction, you'll be better prepared to make informed decisions about where to focus your energy and what your priorities are.

That is a product of the process and an important one, but it really is about the conversations that stakeholders have over the course of the process.

Those conversations are what build the alignment and that shared understanding and ultimately the buy-in that can be so elusive.

It would be much easier and faster perhaps to decide one afternoon to write your strategic plan for your organization.Efficient for sure, perhaps even satisfying for you as you are writing it.

But ultimately, that plan will fall short because it only represents your vision for the organization.

Nonprofit organizations are a collective effort, typically tackling some of society's biggest challenges.

Getting closer to your organization's mission effectively takes everyone pulling in the same direction and not working at cross-purposes.

Oftentimes, folks will reach out and ask whether I can come facilitate their strategic planning retreat, but without some of the preliminary steps that I'm about to talk about, that retreat may be useful for clarifying and getting ready for a strategic planning process, getting set and focusing direction for the process itself, but it doesn't have all the ingredients you need for a really comprehensive and deep strategic planning process.

[upbeat music] So what are the must-haves in a strategic planning process for nonprofit organizations? Let's start with what strategic planning is.

Strategic planning is a step-by-step process that helps you set priorities for your organization for the medium term.

You gather insight from your stakeholders, identify the key themes, explore possible futures, and make decisions about where you want to focus your organization's future in the service of your mission.

It is about creating greater alignment across your team and board volunteers and all of those who support the mission of your organization, creating a shared understanding and agreement about where you're headed, and as you're doing so, at each stage, considering how equity factors into who you're including, whose voices are being heard, and how decisions are being made.

With a shared agreement on direction, you'll be better prepared to make informed decisions about where to focus your energy and what your priorities are.

That is a product of the process and an important one, but it really is about the conversations that stakeholders have over the course of the process.

Those conversations are what build the alignment and that shared understanding and ultimately the buy-in that can be so elusive.

It would be much easier and faster perhaps to decide one afternoon to write your strategic plan for your organization.Efficient for sure, perhaps even satisfying for you as you are writing it.

But ultimately, that plan will fall short because it only represents your vision for the organization.

Nonprofit organizations are a collective effort, typically tackling some of society's biggest challenges.

Getting closer to your organization's mission effectively takes everyone pulling in the same direction and not working at cross-purposes.

Oftentimes, folks will reach out and ask whether I can come facilitate their strategic planning retreat, but without some of the preliminary steps that I'm about to talk about, that retreat may be useful for clarifying and getting ready for a strategic planning process, getting set and focusing direction for the process itself, but it doesn't have all the ingredients you need for a really comprehensive and deep strategic planning process.
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