Jun 10, 2026 · 48 min · 13 segments
**Justin Moore** (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single…
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Justin MooreGuest
Matt McGarryHost
Kolby HatchHost
My thesis when I created this event was that it's gonna take five years to gain mind share of this event.
Successful event from a customer experience, doesn't have to be financially successful.
People have told me that they look at me and my business differently now because I'm the person who throws this in-person event.
He does-- He's got the book, he's got the event, he's got the MCU of everything that, uh, that he's working on." And so I do think that there's something to be said about the halo effect of having an event like this.
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My thesis when I created this event was that it's gonna take five years to gain mind share of this event.
Successful event from a customer experience, doesn't have to be financially successful.
People have told me that they look at me and my business differently now because I'm the person who throws this in-person event.
He does-- He's got the book, he's got the event, he's got the MCU of everything that, uh, that he's working on." And so I do think that there's something to be said about the halo effect of having an event like this.