May 27, 2026 · 46 min · 8 segments
**Jonathan Hunt** (VP of HubSpot Media) joins Matt and Kolby to talk about how HubSpot built a 50M-reach owned-media network, the four-part test they run on every acquisition (Hustle, Mindstream…
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Matt McGarryHost
Kolby HatchHostToday, you know, we're reaching fifty million people organically, uh, across a bunch of different platforms.
I mean, are you able to track the customer journey down from subscribe to this podcast, subscribe to this newsletter, they engage with this lead magnet, they converted on this date?
Success is, like, taste and, like, talent and content, and if you don't have those things, then it doesn't work.
This is the podcast for founders, creators, and publishers who want to better grow and monetize their audiences.
And today, we talked with Jonathan Hunt, who is the VP of Media and Content at HubSpot, a massive multi-billion dollar software company.
They've acquired The Hustle, the My First Million podcast, Starter Story, Mindstream, Futurepedia.
And we dove into, like, why that's happening, who HubSpot Media is targeting, how they integrate these brands into HubSpot and add value to HubSpot.
How they make m-money, how they measure the returns on some of these investments.
And just to see, I know, Matt, you and I worked at HubSpot, just to see how much HubSpot Media has changed over the last four, like two years even, is, is pretty awesome.
Hu-HubSpot has done the best job of a software company acquiring media companies.
They have run that playbook better than anybody else, and today, Jonathan's gonna explain that step by step for us, how you could apply that to your B2B or software business, or if you're a media founder or creator, how you could potentially be acquired by a huge tech company like HubSpot.
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Today, you know, we're reaching fifty million people organically, uh, across a bunch of different platforms.
I mean, are you able to track the customer journey down from subscribe to this podcast, subscribe to this newsletter, they engage with this lead magnet, they converted on this date?
Success is, like, taste and, like, talent and content, and if you don't have those things, then it doesn't work.
This is the podcast for founders, creators, and publishers who want to better grow and monetize their audiences.
And today, we talked with Jonathan Hunt, who is the VP of Media and Content at HubSpot, a massive multi-billion dollar software company.
They've acquired The Hustle, the My First Million podcast, Starter Story, Mindstream, Futurepedia.
And we dove into, like, why that's happening, who HubSpot Media is targeting, how they integrate these brands into HubSpot and add value to HubSpot.
How they make m-money, how they measure the returns on some of these investments.
And just to see, I know, Matt, you and I worked at HubSpot, just to see how much HubSpot Media has changed over the last four, like two years even, is, is pretty awesome.
Hu-HubSpot has done the best job of a software company acquiring media companies.
They have run that playbook better than anybody else, and today, Jonathan's gonna explain that step by step for us, how you could apply that to your B2B or software business, or if you're a media founder or creator, how you could potentially be acquired by a huge tech company like HubSpot.