Jun 24, 2026 · 41 min · 10 segments
**Daniel Bustamante** (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99…
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Daniel BustamanteGuest
Matt McGarryHost
Kolby HatchHost
Few days ago, Hermosy sent an email and in a very, like, sneaky way, he also kind of announced a new offer that he was launching.
The very next day he sent another email saying, "Whoops, we sold out." The first thing that he accomplished with this email, in my opinion, is social proof.
The second thing is that you use that momentum to immediately start building a wait list.
You're also kind of segmenting people and, and seeing which topics are resonating the most with.
Also underrated, very simple, I call this one the why didn't you buy email.
The idea is you have your launch, you execute it, it ends, and again, most people move on.
If you, for whatever reason, don't wanna try that yet, I think the next best thing that you can do is this email.
Today, we sat down with Daniel Bustamante and we covered four of the best ways to make more money from your email list that you can implement literally tomorrow or in the next couple weeks.
Some of the most powerful email marketing tactics he has utilized after driving tens of millions in sale from email.
Something I've really, never really heard about before, but is probably the most powerful way to generate new email subscribers that no one is really doing yet.
And then finally, we talked about what I think is the most underutilized and little-known way to monetize your audience and your expertise, especially if you've never launched a product before.
I think this is the best way to do your first $100,000 in sales through a launch and scale to your first $1 million per year in revenue.
I'm gonna run to my computer and, and get this stuff made because, uh, he's crushing it, and it was a great conversation.
I'm gonna just jump right in because you are one of my favorite follows on LinkedIn, and I love reading your newsletter too, for tactical stuff about how to do email marketing, how to grow your list, how to grow on LinkedIn, and, and a bunch of other stuff too.
You, you sent us a bunch of, like, tactical stuff about email marketing tactics that are working to drive more revenue, especially for launches when you're selling any type of offer.
And then at the end, we're gonna talk about the business model of cohort-based courses, live boot camps.
You have a ton of personal experience selling millions of dollars of those types of products, and, and we do too at Grow Letter, so we'll, we'll wrap up with that.
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Few days ago, Hermosy sent an email and in a very, like, sneaky way, he also kind of announced a new offer that he was launching.
The very next day he sent another email saying, "Whoops, we sold out." The first thing that he accomplished with this email, in my opinion, is social proof.
The second thing is that you use that momentum to immediately start building a wait list.
You're also kind of segmenting people and, and seeing which topics are resonating the most with.
Also underrated, very simple, I call this one the why didn't you buy email.
The idea is you have your launch, you execute it, it ends, and again, most people move on.
If you, for whatever reason, don't wanna try that yet, I think the next best thing that you can do is this email.
Today, we sat down with Daniel Bustamante and we covered four of the best ways to make more money from your email list that you can implement literally tomorrow or in the next couple weeks.
Some of the most powerful email marketing tactics he has utilized after driving tens of millions in sale from email.
Something I've really, never really heard about before, but is probably the most powerful way to generate new email subscribers that no one is really doing yet.
And then finally, we talked about what I think is the most underutilized and little-known way to monetize your audience and your expertise, especially if you've never launched a product before.
I think this is the best way to do your first $100,000 in sales through a launch and scale to your first $1 million per year in revenue.
I'm gonna run to my computer and, and get this stuff made because, uh, he's crushing it, and it was a great conversation.
I'm gonna just jump right in because you are one of my favorite follows on LinkedIn, and I love reading your newsletter too, for tactical stuff about how to do email marketing, how to grow your list, how to grow on LinkedIn, and, and a bunch of other stuff too.
You, you sent us a bunch of, like, tactical stuff about email marketing tactics that are working to drive more revenue, especially for launches when you're selling any type of offer.
And then at the end, we're gonna talk about the business model of cohort-based courses, live boot camps.
You have a ton of personal experience selling millions of dollars of those types of products, and, and we do too at Grow Letter, so we'll, we'll wrap up with that.