New Construction Marketing Podcast For Agents
Jul 7, 2026 · 22 min · 9 segments
Most agents get taught to walk into a new construction sales center and act like they already have a buyer. Even when they do not. That is the worst way to start a relationship with an onsite rep…
Damon GreeneHost
Nate CrawfordHost
So one of the easiest ways to do that is simply, oh, matter of fact, let me stop sharing here.

that's what most agents do they'll drive around you can look in the mls so if you go to the mls and you select new construction now depending on what we're talking about new construction are we talking about new and pre-construction meaning to be built quick movements being almost ready or ready now uh or are we talking about you know three four year old new construction if it's three four year old new construction and it's a listing from an agent yes if they put in MLS if it's not off market totally it's in it's in the MLS okay so that is also new construction so that's a little that's kind of a cheat code that's like the right now money a listing quick movements those are like right now money now What about the new construction that hasn't been built yet? It's not been framed or it's in framing and you can't put in the MLS.

If you're a traveling agent and you travel a lot, think about the last time you were driving down the popular highway that thousands of people drive by every day.

you looked up and you saw a billboard from a builder and you probably just drove right by it didn't think anything of it oh yeah there's a new lennar property kept going now let's back up think of that rewinding in a movie that let's back up you just passed a billboard that told you there's a new community down the road Guess what drivers buyer also doing? Oh, look, honey, there's a new subdivision.

Builders are great at branding, but when you see a sign driving down the road, a billboard, pay attention.

If you watch any streaming services, And you're just sitting there watching your favorite episode of Selling Manhattan or Real Housewives of Beverly Hills.

And a commercial comes up for a new subdivision, a new community or new building.

So one of the easiest ways to do that is simply, oh, matter of fact, let me stop sharing here.

that's what most agents do they'll drive around you can look in the mls so if you go to the mls and you select new construction now depending on what we're talking about new construction are we talking about new and pre-construction meaning to be built quick movements being almost ready or ready now uh or are we talking about you know three four year old new construction if it's three four year old new construction and it's a listing from an agent yes if they put in MLS if it's not off market totally it's in it's in the MLS okay so that is also new construction so that's a little that's kind of a cheat code that's like the right now money a listing quick movements those are like right now money now What about the new construction that hasn't been built yet? It's not been framed or it's in framing and you can't put in the MLS.

If you're a traveling agent and you travel a lot, think about the last time you were driving down the popular highway that thousands of people drive by every day.

you looked up and you saw a billboard from a builder and you probably just drove right by it didn't think anything of it oh yeah there's a new lennar property kept going now let's back up think of that rewinding in a movie that let's back up you just passed a billboard that told you there's a new community down the road Guess what drivers buyer also doing? Oh, look, honey, there's a new subdivision.

Builders are great at branding, but when you see a sign driving down the road, a billboard, pay attention.

If you watch any streaming services, And you're just sitting there watching your favorite episode of Selling Manhattan or Real Housewives of Beverly Hills.

And a commercial comes up for a new subdivision, a new community or new building.
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