Networking and Marketing Made Simple
Aug 20, 2026 · 23 min · 11 segments
Matthew Fornaro provides practical, strategic legal guidance for businesses across South Florida. With over 20 years of experience, he helps entrepreneurs, startups, and established companies manage…
Matthew FornaroGuest
Scott AaronHost
I feel like entrepreneurs and small businesses as such are very underserved in the legal business community because it's a lot of quote-unquote big businesses.

But there's more small businesses that make up the business world than anything else.

So if you were walking down the street and you bumped into someone and they shared a little bit about what they do and you were sharing what you do, supporting and helping a lot of the entrepreneurial businesses that are out there and they said, well, you know, Matt, what makes you different in the capacity of how you're helping people compared to other people in the legal space? What do you feel are some of the differentiating factors that you bring to the table that do set you aside and set you apart from others?

I think the biggest thing is over the last 11 years, I own and run my own small business.

So when I used to work at a big law firm or when people work at big law firms or, you know, aren't owners of a law firm or whatever it's all theoretical as far as the actual business practice goes because they don't know how to do payroll they don't know how to you know pay expenses they don't know how to have accounts receivable accounts payable or anything like that and so that's a huge portion of being able to advise a client from a legal perspective in order to make good business decisions on knowing what actually goes into other business decisions.

So that's what separates me from a lot of other practitioners, particularly at larger firms like the ones I used to work at, is that I have an actual real-world knowledge of how a business works from the inside.

And that experience obviously affects how I'm able to advise and counsel my clients, not just from a legal perspective, but from a good business decision-making perspective.

I feel like entrepreneurs and small businesses as such are very underserved in the legal business community because it's a lot of quote-unquote big businesses.

But there's more small businesses that make up the business world than anything else.

So if you were walking down the street and you bumped into someone and they shared a little bit about what they do and you were sharing what you do, supporting and helping a lot of the entrepreneurial businesses that are out there and they said, well, you know, Matt, what makes you different in the capacity of how you're helping people compared to other people in the legal space? What do you feel are some of the differentiating factors that you bring to the table that do set you aside and set you apart from others?

I think the biggest thing is over the last 11 years, I own and run my own small business.

So when I used to work at a big law firm or when people work at big law firms or, you know, aren't owners of a law firm or whatever it's all theoretical as far as the actual business practice goes because they don't know how to do payroll they don't know how to you know pay expenses they don't know how to have accounts receivable accounts payable or anything like that and so that's a huge portion of being able to advise a client from a legal perspective in order to make good business decisions on knowing what actually goes into other business decisions.

So that's what separates me from a lot of other practitioners, particularly at larger firms like the ones I used to work at, is that I have an actual real-world knowledge of how a business works from the inside.

And that experience obviously affects how I'm able to advise and counsel my clients, not just from a legal perspective, but from a good business decision-making perspective.
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