What becomes more valuable when producing design becomes easier? AJ Paron speaks with Julie Maggos, Senior Director of Experiential Design at IA and co-leader of the firm’s AI research, about reframing the role of designers in the age of artificial intelligence. Drawing on a deeply personal lesson in reframing, Julie explores why judgment, intention, critique, and meaning may matter more as AI-generated output becomes abundant. They also examine how firms can preserve mentorship for younger designers, use AI as a creative sparring partner rather than a shortcut, and keep human experience at the center of the design process.
*This season of NeoConversations is proudly sponsored by IDCEC.*
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