Oct 16, 2026 · 42 min · 9 segments
By the end, you should be able to: Understand the difference between authority and influence Identify their real sources of control Build credibility before asking for support Map stakeholders and…
Neil WilkinsHost
So the idea of influence, and this is a key word here, which is about helping others to behave and make decisions that support the greater good, you know, supports the direction of how things should be travelling.

So irrespective of your level of authority, you know, authority comes from a formal role.

I mean, it's a job description, it's a job title, it's a position in the hierarchy of the business.

Influence comes from trust, credibility, relationships, expertise, the timing of communication, clarity, relevance, and of course the big one, persistence.


Do you like this or do you like that? Okay, we're going to make a decision and then just move on.

and organisational understanding can all help if you build those in to build influence.

So yes, you might have a particular job title that says you do this within the job description, but actually it's the influence, it's the how you then use that job title, that job description to move the game forward, to achieve things, to help people make decisions and to create action within the organisation.

I mean, if you think, well, Neil, it's all very well you say this, but I'm very junior in the organization.

So the idea of influence, and this is a key word here, which is about helping others to behave and make decisions that support the greater good, you know, supports the direction of how things should be travelling.

So irrespective of your level of authority, you know, authority comes from a formal role.

I mean, it's a job description, it's a job title, it's a position in the hierarchy of the business.

Influence comes from trust, credibility, relationships, expertise, the timing of communication, clarity, relevance, and of course the big one, persistence.


Do you like this or do you like that? Okay, we're going to make a decision and then just move on.

and organisational understanding can all help if you build those in to build influence.

So yes, you might have a particular job title that says you do this within the job description, but actually it's the influence, it's the how you then use that job title, that job description to move the game forward, to achieve things, to help people make decisions and to create action within the organisation.

I mean, if you think, well, Neil, it's all very well you say this, but I'm very junior in the organization.
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