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NARPM Radio

NARPM Radio

The Fee Increase Formula: How to Raise Prices Without Losing Clients

Sep 9, 2026 · 39 min · 12 segments

Sept. 9, 2026 Jeff and Jerry Hornberger scaled the Hornberger Group to nearly 700 units in three years, making almost every mistake along the way. In this episode of NARPM Radio, they break down the…

Sept. 9, 2026 Jeff and Jerry Hornberger scaled the Hornberger Group to nearly 700 units in three years, making almost every mistake along the way. In this episode of NARPM Radio, they break down the real cost of growing too fast, the decision to let go of a longtime client to protect their team, and how they finally got past their fear of raising fees, rolling out a new PMA that grew revenue by over 40% while losing just two clients. This is a candid, numbers-driven look at what it actually takes to scale a property management business.

Sept. 9, 2026 Jeff and Jerry Hornberger scaled the Hornberger Group to nearly 700 units in three years, making almost every mistake along the way. In this episode of NARPM Radio, they break down the…

Speakers: Jeff HornbergerGuestPete NewbigHostJerry HornbergerGuest

Top entities: LeadSimple Inc.×12 Washington Facebook Burger King Spokane

Welcome to NARPM Radio0:00 – 1:08

N

NarratorNarrator

0:00

Welcome to the NARPM Podcast.

N

NarratorNarrator

0:02

We discuss hot topics with property managers, vendors, and those supporting the property management industry.

N

NarratorNarrator

0:09

The National Association of Residential Property Managers is the recognized leader in property management.

N

NarratorNarrator

0:16

Now, here's your host, Pete Newbig.

P

Pete NewbigHost

0:19

Welcome everybody to the NARPM Radio Podcast.

P

Pete NewbigHost

0:22

I'm your host, Pete Newbig, the voice of NARPM.

P

Pete NewbigHost

0:25

And I have a two-for-one special today.

P

Pete NewbigHost

0:27

We have Jerry and Jeff Hornberger, co-founded the Hornberger Group in Washington State back in 2022.

P

Pete NewbigHost

0:34

They started out as a brokerage and quickly focused on property management, specializing in single family and in small to mid-size apartment complexes, and currently managing around 700 units.

P

Pete NewbigHost

0:45

Fellas, thanks for being here with me today.

Jeff HornbergerGuest

0:47

Yeah, man, we're so happy to be here, man.

Jeff HornbergerGuest

0:49

We're big fans of NARPM podcast and, and yeah, we just couldn't be happier to, to join you.

Jeff HornbergerGuest

0:53

Yeah.

Jeff HornbergerGuest

0:53

Thanks for having us, man.

P

Pete NewbigHost

0:55

Now, we've known each other for, uh, for a couple of years now, and I've got to hear some of the inside stories, which I love to, uh, you know...

P

Pete NewbigHost

1:02

That's why we do the podcast, get to hear some of the inside, inside baseball on some stuff here.

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LeadSimple Inc.CompanyCompany
90%12 mentions
WashingtonAdministrative AreaUS state
70%1 mention
FacebookSoftware ApplicationSocial networking service
50%1 mention
Burger KingRestaurantFast-food restaurant company
30%1 mention
SpokaneCityCity in Washington State
10%1 mention

Property ManagementBusiness > Real Estate
Operational ChallengesBusiness > Real Estate > Property Management > Growth Strategies
Customer RetentionBusiness > Marketing > Client Management
Service QualityBusiness > Marketing > Client Management > Customer Retention
Employee EngagementBusiness > Team Dynamics > Leadership > Hiring Practices
System EfficiencyBusiness > Operations > Process Improvement > Technology Implementation
Process ImprovementBusiness > Operations
FinanceBusiness
MarketingBusiness
Revenue GrowthBusiness > Finance > Financial Management
Client ManagementBusiness > Marketing
Financial ManagementBusiness > Finance
LeadershipBusiness > Team Dynamics
Technology ImplementationBusiness > Operations > Process Improvement
Growth StrategiesBusiness > Real Estate > Property Management
Team DynamicsBusiness
OperationsBusiness
Hiring PracticesBusiness > Team Dynamics > Leadership
Business
Cost ManagementBusiness > Finance > Financial Management > Revenue Growth
Real EstateBusiness

Welcome to NARPM Radio0:00 – 1:08

N

NarratorNarrator

0:00

Welcome to the NARPM Podcast.

N

NarratorNarrator

0:02

We discuss hot topics with property managers, vendors, and those supporting the property management industry.

N

NarratorNarrator

0:09

The National Association of Residential Property Managers is the recognized leader in property management.

N

NarratorNarrator

0:16

Now, here's your host, Pete Newbig.

P

Pete NewbigHost

0:19

Welcome everybody to the NARPM Radio Podcast.

P

Pete NewbigHost

0:22

I'm your host, Pete Newbig, the voice of NARPM.

P

Pete NewbigHost

0:25

And I have a two-for-one special today.

P

Pete NewbigHost

0:27

We have Jerry and Jeff Hornberger, co-founded the Hornberger Group in Washington State back in 2022.

P

Pete NewbigHost

0:34

They started out as a brokerage and quickly focused on property management, specializing in single family and in small to mid-size apartment complexes, and currently managing around 700 units.

P

Pete NewbigHost

0:45

Fellas, thanks for being here with me today.

Jeff HornbergerGuest

0:47

Yeah, man, we're so happy to be here, man.

Jeff HornbergerGuest

0:49

We're big fans of NARPM podcast and, and yeah, we just couldn't be happier to, to join you.

Jeff HornbergerGuest

0:53

Yeah.

Jeff HornbergerGuest

0:53

Thanks for having us, man.

P

Pete NewbigHost

0:55

Now, we've known each other for, uh, for a couple of years now, and I've got to hear some of the inside stories, which I love to, uh, you know...

P

Pete NewbigHost

1:02

That's why we do the podcast, get to hear some of the inside, inside baseball on some stuff here.