Why NextHome Joined eXp—What the Deal Means for the Real Estate Industry with James Dwiggins

So I'm third generation in residential real estate.

Always say the story.

My grandfather started his company in 1967.

I actually found that photo, Bennett, in my mom's cedar chest in the basement-

Love it

... which is really, really cool, of him standing out front of, uh, his building.

My grandparents are both, uh, Realtors.

My parents are both Realtors.

I grew up in a real estate family.

Worked for my parents' company when I was younger.

Got involved in prop tech.

Started a software company when I was 18, sold it when I was 21.

Started another one in 21, and sold it when I was 26.

Then I went to work for a real estate franchise company called Realty World, who was a client of mine, um, uh, in Northern California.

About 420 offices across the Northern California area.

Started there as director of technology, eventually became the vice president, and then eventually bought the business with my business partner, and that was in 2014.

At the same time, we started NextHome.

So that's kind of the origin story, a little bit about my background.

So I am an SOB, son of a broker.

Been in the business my whole life.

And yeah, you know, we started the brand in 2014.

We started franchising in 2015, and, and it was really not too complex.

We just felt like most real estate brands were just, you know, a little outdated.

We wanted to create something new that was fresh, was definitely targeted towards a younger demographic, and we, you know, built NextHome.

We worked with a really prestigious design firm called Pentagram, um, to help create our brand strategy.

So I'm third generation in residential real estate.

Always say the story.

My grandfather started his company in 1967.

I actually found that photo, Bennett, in my mom's cedar chest in the basement-

Love it

... which is really, really cool, of him standing out front of, uh, his building.

My grandparents are both, uh, Realtors.

My parents are both Realtors.

I grew up in a real estate family.

Worked for my parents' company when I was younger.

Got involved in prop tech.

Started a software company when I was 18, sold it when I was 21.

Started another one in 21, and sold it when I was 26.

Then I went to work for a real estate franchise company called Realty World, who was a client of mine, um, uh, in Northern California.

About 420 offices across the Northern California area.

Started there as director of technology, eventually became the vice president, and then eventually bought the business with my business partner, and that was in 2014.

At the same time, we started NextHome.

So that's kind of the origin story, a little bit about my background.

So I am an SOB, son of a broker.

Been in the business my whole life.

And yeah, you know, we started the brand in 2014.

We started franchising in 2015, and, and it was really not too complex.

We just felt like most real estate brands were just, you know, a little outdated.

We wanted to create something new that was fresh, was definitely targeted towards a younger demographic, and we, you know, built NextHome.

We worked with a really prestigious design firm called Pentagram, um, to help create our brand strategy.