Jun 22, 2026 · 1 hr 9 min · 13 segments
Elson Barretto, founder of Tiny Host, joins us to break down how he grew his drag-and-drop file hosting platform to 2M+ users with zero market research. We cover the SEO and PLG tactics that got him…
Elson BarrettoGuest
Charlie WardHost
Sabba KeynejadHost
So you can think of it as the simplicity of WeTransfer meets the power of Google Drive.

Drag and drop 100 different file types and get a link to share in literally 10 seconds.

I remember when back at Indie Beers, we were in the pub years ago, you showed me like a prototype of this and it looked super cool.

But going back to the beginning, like what made you create it in the first place?

And really, I mean, from a personal standpoint, I got really good at building stuff, but I knew nothing about marketing apps.

So I wanted to build a SaaS where I could build something simply in one month, like part-time, and then spend the rest of time marketing it.

Yeah, so kind of scratching your own itch, wanting to learn marketing, and you just kept going because you got some good vibes and signals from people using it.

And, I mean, a good way to understand how loosely I thought of this project was I, at the time, the domain with two I's was like, I don't know, $10 a month, a year?

And then I had to buy the one with one I back for like, I don't know, one and a half grand.

So you can think of it as the simplicity of WeTransfer meets the power of Google Drive.

Drag and drop 100 different file types and get a link to share in literally 10 seconds.

I remember when back at Indie Beers, we were in the pub years ago, you showed me like a prototype of this and it looked super cool.

But going back to the beginning, like what made you create it in the first place?

And really, I mean, from a personal standpoint, I got really good at building stuff, but I knew nothing about marketing apps.

So I wanted to build a SaaS where I could build something simply in one month, like part-time, and then spend the rest of time marketing it.

Yeah, so kind of scratching your own itch, wanting to learn marketing, and you just kept going because you got some good vibes and signals from people using it.

And, I mean, a good way to understand how loosely I thought of this project was I, at the time, the domain with two I's was like, I don't know, $10 a month, a year?

And then I had to buy the one with one I back for like, I don't know, one and a half grand.
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