Building an Outdoor Giant: From Lululemon's Rise to Leading Brand at Arc'teryx | Jurgen Watts, Arc'teryx

Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry. LINKS Jurgen on LinkedIn Lululemon Arc’teryx Arc’teryx Academy Arc'teryx Rebird Monday x Arc’terx Rebird Case Study Moment Factory Moment Factory x Arcteryx Rapha Skims x Will Ferrell