Where Are You In AI Adoption? - Marketing Meets AI: Now What

We've covered direction, reframing the coordinator role, mapping a day, and resourcing time.

This closing episode is gonna give you a way to check exactly where your organization stands right now and what to do next based on that answer.

There's four stages of AI readiness, and most portfolios will fall clearly into one of them specifically.

So listen up.

Stage zero.

I don't like to call this stage one because it literally is, like, ground floor stage zero.

This is where your tools are installed, but nobody has direction and adoption is essentially flat.

If this is you, episode one's going to be your starting point.

Stage one.

One workflow is running with real standard and a weekly checkpoint.

That's genuinely a solid place to be, further than most teams get.

Stage two is going to be several workflows are running and coordinators are visibly redirecting reclaimed time toward judgment work.

They have deeper report reviews, resident conversations, stronger content decisions, all wrapped up with AI.

And this is where the compounding starts, and it shows up in real numbers, not just how the week feels.

Stage three.

This runs portfolio-wide.

Leadership has moved past checking adoption, and they're reviewing outcomes instead.

Lease conversions, renewal rates, resident sentiments, and they adjust from there.

Here's how to find your stage in about sixty seconds.

Ask yourself these three questions.

One, do we have one named workflow with a documented standard for what good looks like? Two, is there protected time on a real calendar, not just a hope that people will find the time to learn these skills? And three, is someone specifically responsible for reviewing whether it's working, or did we just add a new tool and then not adopt it and move on? Two or three yeses will put you solidly in stage one or two.

Zero or one means you're still at stage zero.

Sorry.

[laughs] No matter how many tools will sit in your stack, you're still at stage zero.

A portfolio moving from stage one to stage two will usually looks like the same three-move framework from episode one, and it gets applied to a second workflow, then a third, and each one taking less setup time than the last because the checkpoint habit has already been built.

We've covered direction, reframing the coordinator role, mapping a day, and resourcing time.

This closing episode is gonna give you a way to check exactly where your organization stands right now and what to do next based on that answer.

There's four stages of AI readiness, and most portfolios will fall clearly into one of them specifically.

So listen up.

Stage zero.

I don't like to call this stage one because it literally is, like, ground floor stage zero.

This is where your tools are installed, but nobody has direction and adoption is essentially flat.

If this is you, episode one's going to be your starting point.

Stage one.

One workflow is running with real standard and a weekly checkpoint.

That's genuinely a solid place to be, further than most teams get.

Stage two is going to be several workflows are running and coordinators are visibly redirecting reclaimed time toward judgment work.

They have deeper report reviews, resident conversations, stronger content decisions, all wrapped up with AI.

And this is where the compounding starts, and it shows up in real numbers, not just how the week feels.

Stage three.

This runs portfolio-wide.

Leadership has moved past checking adoption, and they're reviewing outcomes instead.

Lease conversions, renewal rates, resident sentiments, and they adjust from there.

Here's how to find your stage in about sixty seconds.

Ask yourself these three questions.

One, do we have one named workflow with a documented standard for what good looks like? Two, is there protected time on a real calendar, not just a hope that people will find the time to learn these skills? And three, is someone specifically responsible for reviewing whether it's working, or did we just add a new tool and then not adopt it and move on? Two or three yeses will put you solidly in stage one or two.

Zero or one means you're still at stage zero.

Sorry.

[laughs] No matter how many tools will sit in your stack, you're still at stage zero.

A portfolio moving from stage one to stage two will usually looks like the same three-move framework from episode one, and it gets applied to a second workflow, then a third, and each one taking less setup time than the last because the checkpoint habit has already been built.