De-Influencing in a "Swipe Now" Culture

In today’s digital world, shopping has never been easier. With targeted advertising, social media influencers, one-click purchasing, and endless sales promotions, it's easy to make purchases before we've had time to consider whether we truly need them. While these conveniences can save time and introduce us to useful products, they can also lead to overspending, clutter, financial stress, and unintended environmental consequences. This week on *Money Sense*, Amy Bremmer, CFP®, Wealth Advisor at Ellenbecker Investment Group, is joined by Tammy Niemann, ChFC®, Wealth Advisor at Ellenbecker Investment Group, for a conversation about "de-influencing" in a swipe-now culture. Together, they explore practical strategies for resisting impulse spending, discuss how consumer habits impact long-term financial goals, and examine the connections between overconsumption, mental well-being, and environmental sustainability. Amy and Tammy share personal experiences, actionable techniques for becoming a more mindful consumer, and thought-provoking insights into how small spending decisions can affect everything from retirement preparedness to household clutter. They also discuss lessons from the Netflix documentary *Buy Now* and the growing movement toward intentional consumption. **Episode Highlights:** **0:18** | Introduction to de-influencing and the impact of modern marketing on spending habits **2:12** | Determining whether a purchase is a true need or simply a want **3:21** | How implementing a 24- to 48-hour waiting period can reduce impulse buying **4:34** | Why unsubscribing from marketing emails can help limit unnecessary spending **6:19** | Using social media algorithms intentionally by following de-influencers and minimalist creators **7:57** | "Breaking up with your phone" and reducing mindless scrolling that leads to spending **9:44** | How spending habits affect long-term financial goals and retirement readiness **11:00** | Why understanding your spending is one of the most important parts of financial planning **13:12** | The relationship between consumerism, clutter, and mental health **15:25** | Five practical rules for becoming a more mindful consumer **16:22** | Calculating purchases in "life energy" by measuring them in hours worked rather than dollars spent **17:52** | Asking whether a purchase will simplify or complicate your life **18:00** | The dangers of buying for an aspirational lifestyle instead of your current reality **18:45** | The sunk-cost mindset and why people struggle to part with unused purchases **19:16** | Exploring the environmental effects of overconsumption **20:13** | Surprising statistics about plastic recycling and the concept of greenwashing **21:35** | Fast fashion, textile waste, and the unintended consequences of clothing donations **24:04** | The growing popularity of thrifting and secondhand shopping among younger generations **25:20** | Electronic waste, recycling challenges, and what happens to discarded technology **26:12** | Defining what "enough" means and aligning spending with personal values **26:40** | Final thoughts on mindful consumption, financial well-being, and intentional living **ELLENBECKER INVESTMENT GROUP** Presenter of the *Money Sense Podcast*. Ellenbecker Investment Group (EIG), a registered investment advisor, provides comprehensive financial planning and fiduciary wealth management services for individuals, families, businesses, and charitable organizations. EIG's planning-first approach helps clients align their financial decisions with their values, goals, and long-term vision for the future. **Website:** ellenbecker.com *This podcast is for educational purposes only and should not be considered legal, tax, or financial advice. Guest opinions represent the views of the individuals speaking, and references to specific products, services, documentaries, products, organizations, or concepts do not imply endorsement by Ellenbecker Investment Group. Before making financial, tax, investment, or estate planning decisions, consult with qualified professionals familiar with your individual circumstances.*