Jun 17, 2026 · 29 min · 9 segments
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We are going to go behind the scenes of my lazy AF flash sale that I did and made over $31,000 with really minimal effort.
show you how I did that so that you can get inspired and realize that you don't have to do these huge mega launches in order to have revenue coming in.
I am so passionate about moving away from this feast or famine launch cycle and the is deeply traumatic.
And it is these huge launches where you have all of this pressure, you have so much work and so much buildup, you have to create a million emails, webinars, slides, tech, registration pages, sales pages, all of that stuff, right? And I love launching.
But what happens if you build your business on just launching once or twice a year and having this big mega launches, right? And a drought, right? That's famine.
Like the feast cycle happens when you have the launch, you have revenue coming in, you're making sales.
And then what? How are you making money in between launches? Right? And this is the part where...
Oftentimes, the online gurus don't really tell you about that because when they have their big mega launches, they're making multiple millions of dollars and they don't necessarily have to do promotions in between.
So when you think when you're kind of fooled into thinking, OK, well, I'm just going to launch once or twice a year.
So I want you to shift from this idea that you have to have these big, mega, super stressful events.
to a gentler wave, where you are basically in a state of always inviting people to your offers.
And I know for those of you who are scared of selling and have a lot of resistance to selling, that sounds terrifying and awful.
We are going to go behind the scenes of my lazy AF flash sale that I did and made over $31,000 with really minimal effort.
show you how I did that so that you can get inspired and realize that you don't have to do these huge mega launches in order to have revenue coming in.
I am so passionate about moving away from this feast or famine launch cycle and the is deeply traumatic.
And it is these huge launches where you have all of this pressure, you have so much work and so much buildup, you have to create a million emails, webinars, slides, tech, registration pages, sales pages, all of that stuff, right? And I love launching.
But what happens if you build your business on just launching once or twice a year and having this big mega launches, right? And a drought, right? That's famine.
Like the feast cycle happens when you have the launch, you have revenue coming in, you're making sales.
And then what? How are you making money in between launches? Right? And this is the part where...
Oftentimes, the online gurus don't really tell you about that because when they have their big mega launches, they're making multiple millions of dollars and they don't necessarily have to do promotions in between.
So when you think when you're kind of fooled into thinking, OK, well, I'm just going to launch once or twice a year.
So I want you to shift from this idea that you have to have these big, mega, super stressful events.
to a gentler wave, where you are basically in a state of always inviting people to your offers.
And I know for those of you who are scared of selling and have a lot of resistance to selling, that sounds terrifying and awful.
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