How I Increased My Coaching Business Revenue by 60% Without Growing My Audience: Growth Through Alignment

I am so thrilled to be back in your earbuds because we always feel like, oh my gosh, our audience is too small.

We have to grow our audience.

We don't have enough people.

And we don't really think about ourselves.

alignment and aligning our audience, right? We don't do the most important work of making sure our audience is really a match for our offers.

And so we get completely derailed.

And this happened to me.

So my focus is not on audience growth, but revenue growth, because that's the number that really matters.

And if you're not converting a small, warm audience...

My darling, you won't convert a large cold one.

So stop obsessing with growing your audience size and feeling like everybody already heard about your offer and didn't join.

So you need a few thousand more followers and subscribers to make sales.

You don't.

I know that's what you're thinking because...

I know what it's like in your brain.

But here's the thing, your flamingos are sitting right in front of you and you're ignoring them.

You're not inviting them to the party.

So let's talk about this, like revenue growth, because that's what it boils down to.

That's really, really what it's all about.

And if you're not regularly launching and selling your offers regularly, You don't know that because you're just making assumptions about your audience and who is willing to buy and who's not willing to buy.

You really don't know.

And so that's the danger is when you are...

so focused on audience growth and you're not regularly offering and inviting people to your offers and you don't align your audience along the way.

And I've been down that road before and I have spent a lot of of money on list building ads and all sorts of ads that converted and some of them converted like gangbusters.

I mean, literally, you know, brought me thousands of garbage leads to my list that were not my people.