Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
May 28, 2026 · 15 min · 8 segments
Chelsea recorded this bonus episode specifically for anyone still asking *will this work for me?* And her answer might surprise you. That's actually the wrong question. The right question is: *who…
If you are wondering, will this work for me, I want to give you a little bit of insight.
Or this is like a hang-up in their brain just from talking to thousands of you, really.
How will I know this will work for me? Before you decide if you're gonna join Modern Agent Social Club, like, that's a very normal thought, [laughs] and it's probably sitting in the back of your mind.
It's not even about, like, well, what features are there? What does the content look like? Or like, how often do we have trainings? Like, it's more about, will this work? It is...
It, it's what everyone should ask themselves in some way before they invest in anything, right? But I want to reframe this, 'cause my honest answer is that is the wrong question.
The right question isn't, will this work for me, it's, who does this work for, and am I willing to become that person? Because this does work for a very specific type of agent, but it's not what you think.
It is not that it works for the agent who has the most free time to spend on social media, or for the agent who has kids and then they can show their kids and now they have this cool mom brand.
It doesn't work just because you're the most experienced agent, or because you have the biggest following, or because you're really good at social media, or 'cause you're cute or whatever.
Like, none of those are the reasons of why it works for a specific type of agent.
I want to be remembered and trusted and referred on repeat." And you make that decision before you're fully, fully ready, but you have the belief that I know I can do this.
I'm willing to practice, put in the practice, get in the reps, get better and better and better at this so that it becomes almost effortless eventually, right? So what happens is, is that the agents who, yes, are willing to make that decision, but they're also thinking things like the...
They understand that the connection comes before the conversion, and I wanna talk about the conversion ladder in just a second.
Um, the agent who understands that I can stick with this long enough for it to actually work.
Because you don't need to be good at social media right now, what you do is be willing to be someone who shows up and who keeps getting better and keeps practicing the skill.
And, like, you don't need to even try to get better, you will get better from continuously showing up, right? Um, I want to share after...
If you are wondering, will this work for me, I want to give you a little bit of insight.
Or this is like a hang-up in their brain just from talking to thousands of you, really.
How will I know this will work for me? Before you decide if you're gonna join Modern Agent Social Club, like, that's a very normal thought, [laughs] and it's probably sitting in the back of your mind.
It's not even about, like, well, what features are there? What does the content look like? Or like, how often do we have trainings? Like, it's more about, will this work? It is...
It, it's what everyone should ask themselves in some way before they invest in anything, right? But I want to reframe this, 'cause my honest answer is that is the wrong question.
The right question isn't, will this work for me, it's, who does this work for, and am I willing to become that person? Because this does work for a very specific type of agent, but it's not what you think.
It is not that it works for the agent who has the most free time to spend on social media, or for the agent who has kids and then they can show their kids and now they have this cool mom brand.
It doesn't work just because you're the most experienced agent, or because you have the biggest following, or because you're really good at social media, or 'cause you're cute or whatever.
Like, none of those are the reasons of why it works for a specific type of agent.
I want to be remembered and trusted and referred on repeat." And you make that decision before you're fully, fully ready, but you have the belief that I know I can do this.
I'm willing to practice, put in the practice, get in the reps, get better and better and better at this so that it becomes almost effortless eventually, right? So what happens is, is that the agents who, yes, are willing to make that decision, but they're also thinking things like the...
They understand that the connection comes before the conversion, and I wanna talk about the conversion ladder in just a second.
Um, the agent who understands that I can stick with this long enough for it to actually work.
Because you don't need to be good at social media right now, what you do is be willing to be someone who shows up and who keeps getting better and keeps practicing the skill.
And, like, you don't need to even try to get better, you will get better from continuously showing up, right? Um, I want to share after...
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.