Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
Sep 8, 2026 · 29 min · 10 segments
I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an…
Now this kind of like fans the flame a little bit, put some fire under your butt to actually do the thing, but literally like share that you are going to work towards getting your real estate license.
I literally, I remember I was in line to pick up my kids from school and I had probably given joining the world of real estate for less than 24 hours before I announced it on social media.
But let's be honest, I mostly was getting into it because I was like, I think I can market the crap out of this thing.
So I shared it and I remember my dad calling me like an hour later and going, Kayla, what if you don't pass? And I was like, dad, if I don't tell people that I'm doing this, then I'll never go take the test.
Like I need to like, I need to do this for myself, right? But the truth is people...
This also, by the way, is really good to listen to if you are new to an area, if you just moved somewhere, or if you are going to be moving somewhere.
No one wants to look like they're like... hi, I don't know anything, but also to say, hey, I just moved here and I pride myself on being an expert in wherever I sell real estate.
Now this kind of like fans the flame a little bit, put some fire under your butt to actually do the thing, but literally like share that you are going to work towards getting your real estate license.
I literally, I remember I was in line to pick up my kids from school and I had probably given joining the world of real estate for less than 24 hours before I announced it on social media.
But let's be honest, I mostly was getting into it because I was like, I think I can market the crap out of this thing.
So I shared it and I remember my dad calling me like an hour later and going, Kayla, what if you don't pass? And I was like, dad, if I don't tell people that I'm doing this, then I'll never go take the test.
Like I need to like, I need to do this for myself, right? But the truth is people...
This also, by the way, is really good to listen to if you are new to an area, if you just moved somewhere, or if you are going to be moving somewhere.
No one wants to look like they're like... hi, I don't know anything, but also to say, hey, I just moved here and I pride myself on being an expert in wherever I sell real estate.
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