82. Want Results Faster? Exactly Why We Spent $75K in One Day

Well, this summer, I just told my husband, I said, I feel like this has been the most challenging phase of my business yet, even more so than the beginning.

But I kind of take that back because the beginning is so hard.

But it has been really challenging.

And it's almost been like a 2.0 version, like things are kind of evolving into the next phase.

you know what, two years, three years ago, my dad passed away.

I had Henry, like it was just such a transition in my life.

And then I feel like I've looked at my business through a different lens and the lens really to kind of, give it one word is leadership.

And I've never really looked at it through leadership.

I've looked at it through what do we have to do and through marketing and through, you know, making sure that our Instagram is good and making sure that our email, like it was all the doing and not really like the big picture, the overall, like the running your business like a business.

Now, obviously we run our business like a business, but my husband does the financials.

So like, I feel like I'm just in la la land being creative and doing whatever I want, recording the podcast and that I just got super serious about it.

this spring, I guess.

And it all started when I made the biggest investment in, I shouldn't say the biggest investment in my business because it wasn't the highest price thing I've ever paid for in my business, but it was the biggest investment into someone else that I've made.

in my business.

So we spent $75,000 in one day investing in two things, a mastermind program, and then a VIP day with the person whose mastermind program that I joined.

And ever since I clicked that button and made that decision, things started happening to me that I haven't even ever let my brain think about.

Or even like the leadership angle or how are we managing all of this? How is this all working together? What do we really need in this business? How do we unpack all these things and make sure we're operating like at maximum capacity and that people are in their roles get like getting with clear metrics and all these things like this sounds so.

technical, but really the point is because I made this investment, it wasn't just about the thing I invested in.

It was about so much more.

It was like, wait, if I'm going to spend this kind of money, if I'm going to get this serious, the whole business is coming with me, like every single piece of it.

And that's why it's been challenging because I've been just...

in the weeds, a learning how to really be a better leader to my team, not just to our membership, but to my team and as a business owner, but then picking apart the things that I kind of just was really loose and flexible about that.

When I realized you do that, things don't move quite as nicely oiled when you're like that.

So as a whole, the investment I made caused me to go through this season of almost like back into the river of misery.

If you've ever heard us talk about that, where you're just, it's new, it's like uncharted territory.