78. Forget Consistency, Focus on This Instead

So bringing this all together, When you are listening to this episode, I want you to think of it as, I want to be the go-to for the people I know in my community, for my sphere.

That doesn't mean every person in your community, but through personal branding, you attract the ones that are going to be the right fit.

You repel the ones that never would be, right? And we can't do all the business, so we can't be afraid of repelling someone because they don't also love to drink iced coffee by the water.

As you listen to this, just keep that in mind.

Do it as a service to others, not just to serve yourself, but like, build a personal brand so that people in your community and so that your sphere has a go-to they trust, a go-to that they can reach out to.

Because my guess is if you're listening to this, you're really good at your job.

You're really good at your job.

And at one point or another or multiple times over the course of your career, you've had people that you know that have worked with agents that were not you and maybe even reached out to you in the process because there was a problem or because things weren't going the way they expected and you're like, oh, if you only would have just used me from the get-go, right? Well, we can truly position ourselves on social media so that we do become that obvious choice.

We do become the only choice, that we live rent-free in people's brains that are our neighbors and our friends and our friends' parents and whoever.

that we want to work with, right? We can do that through building a personal brand on social media.

And that's like the real point of it is yes, to build you a better business, but also to let people have a go-to so that they are more comfortable when they are navigating one of the biggest financial decisions of their life.

Because if we really do move forward on one of these condos, I would like someone that I trust to guide me through the decision.

I don't know the area.

I don't know real estate prices.

I don't know what Airbnb rentals are like up there.

I don't know rental income or what I should be looking for.

That is something that people truly want.

They want an expert to tell them their advice.

someone that they actually trust.

So it got me thinking that I hear from agents all the time in the membership and camp and all the places that they just need to be more consistent.

If I could just be more consistent, then this would be great.

A lot of times I'll hear agents say like, I just don't make it a priority.

And the reason, if you're not making social media priority, the reason you're not making it a priority is because it isn't, you're not reaping the rewards yet.

You're not seeing the payoff.

of the referrals and the clients who are using you without interviewing for other people, the seller who is having you come over right now and they've already decided you're their agent.