Mission Matters Entertainment with Adam Torres
Sep 3, 2026 · 16 min · 9 segments
In this episode, Adam Torres interviews John Guastaferro, Executive Director of Hyundai Hope on Wheels & Genesis Inspiration Foundation. John discusses his book Leading with Wonder, the power of…
John GuastaferroGuest
Adam TorresHost
What do magicians understand about directing focus that maybe business leaders often miss or like what can we learn from that?
How do you direct an audience's attention away from something sneaky? But it's not really about that.
It's about making sure the audience is engaged, making sure they're leaning forward.
I mean, imagine doing that in business, right? Imagine meeting with a client or, in my case, in nonprofit work, a donor.
telling them a captivating story of the impact that this is making possible in a child who's fighting cancer and they're leaning forward tell me more and oftentimes you learn a lot about the other person you kind of read their read their expression and maybe something like that has happened in their family they're really connected to
focus not saying too much there's a line in madman one of my favorite shows going to be in advertising Where Don Draper, the fictitious character says, you know, you got to keep it simple yet significant.
Sometimes we're so tempted to share everything under the sun, but we just want to just share something clear and concise and compelling to make and lean forward.
What do magicians understand about directing focus that maybe business leaders often miss or like what can we learn from that?
How do you direct an audience's attention away from something sneaky? But it's not really about that.
It's about making sure the audience is engaged, making sure they're leaning forward.
I mean, imagine doing that in business, right? Imagine meeting with a client or, in my case, in nonprofit work, a donor.
telling them a captivating story of the impact that this is making possible in a child who's fighting cancer and they're leaning forward tell me more and oftentimes you learn a lot about the other person you kind of read their read their expression and maybe something like that has happened in their family they're really connected to
focus not saying too much there's a line in madman one of my favorite shows going to be in advertising Where Don Draper, the fictitious character says, you know, you got to keep it simple yet significant.
Sometimes we're so tempted to share everything under the sun, but we just want to just share something clear and concise and compelling to make and lean forward.
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