How Market Intelligence is Evolving with Pete Haigh and Greg Munves

Market intelligence is evolving faster than ever. Advances in AI, machine learning and real-time data are changing not only how insights are collected, but how businesses make decisions and anticipate what's next. In this special episode, host Andrew Davidson brings together two perspectives on that evolution. First, he speaks with Pete Haigh, Chairman of Mintel, about how the industry has transformed over the past three decades, from printed reports and early digitization to today's era of decision intelligence. Pete shares his perspective on how AI is accelerating the shift from reporting what's happening to helping businesses predict what comes next. Andrew is then joined by Greg Munves, CEO of OpenBrand, to discuss the growing importance of real-time intelligence, AI-powered data infrastructure and deep domain expertise. Following the acquisition of Comperemedia by OpenBrand in August 2026, Greg explains why Comperemedia was a natural fit for OpenBrand and how technology is helping brands gain faster, deeper visibility into competitive activity and market dynamics. Together, the conversations explore: - How market intelligence has evolved over the past 30 years - Why AI is transforming the way insights are generated and delivered - The growing demand for real-time, predictive intelligence - The role of deep industry expertise in an increasingly automated world - What the future of market intelligence could look like for brands, marketers and business leaders This episode also marks Andrew Davidson's final appearance as a host of Mintel Little Conversation, after seven years behind the microphone. We thank Andrew for the insight, curiosity and expertise he has brought to the show and wish him every success in his next chapter. **Continue the conversation** What did you think of the discussion? Join the conversation on Mintel's LinkedIn and share your perspective on how AI, expertise and real-time intelligence are reshaping the future of insights. And while this may be Andrew Davidson's final episode on Mintel Little Conversation, the next chapter of his podcasting journey begins! Be sure to subscribe to Andrew's new podcast, Behind the Playbook: How Financial Brands Win, where he'll sit down with senior executives, marketers and industry leaders to explore the strategies, decisions and innovations shaping the future of financial services. Follow on Apple Podcasts, Spotify and YouTube so you don't miss the first season's lineup of guests. Mintel Little Conversation continues with a new three-part Wellness Made series exploring how changing consumer expectations are shaping wellness product innovation, brand strategy and the retail experience. Subscribe now so you don’t miss the full story unfold across three distinct conversations with industry leaders from Medik8, Boots, and Mintel. Host: Andrew Davidson, Principal Strategist, Comperemedia Guests: Pete Haigh, Chairman, Mintel Greg Munves, CEO, OpenBrand