Building Brands with Purpose: Interview with Tati Lindenberg from Unilever - Revisited

In this episode, Andrew McDougall sits down with Tati Lindenberg, who at the time was Chief Brand Officer for Unilever's Dirt Is Good brand. Since this conversation was first aired, Tati has been promoted to Chief Marketing Officer for Unilever Home Care, further underscoring the strategic leadership and brand-building expertise she shares throughout this discussion. Together with Mintel Consultant, David Jago, Tati explores what it takes to build brands that endure—from balancing global brand consistency with local consumer needs to navigating changing expectations around purpose, sustainability and growth. The conversation also examines the future of fabric care, the role of innovation in driving relevance and why storytelling remains one of the most powerful tools in a marketer's arsenal. Whether you're listening for the first time or revisiting this conversation, Tati's perspectives offer valuable guidance for CPG decision-makers seeking to build brands that drive growth, relevance and long-term consumer trust. Join the conversation on Mintel's LinkedIn and share your perspective. **Host** Andrew McDougall, Principal Strategist, Mintel **Guests** Tati Lindenberg, Chief Marketing Officer, Unilever Home Care *(Chief Brand Officer, Dirt Is Good, Unilever at the time of recording)* David Jago, Principal Consultant, Mintel